Brooks Running will again sponsor the Brooks PR Invitational, bringing the best high school runners to Seattle. The 2014 PR Invite will take place June 21 and, and this year, it’ll be outdoors at Renton Memorial Stadium…
Category: Outdoor
Hush Puppies Signs Licensing Agreements
Wolverine Worldwide, Inc. announced two new licensing agreements. The Elan Polo International is now the Hush Puppies brand slipper licensee for the U.S. and Canada. UGA Fashion S.A. is the Hush Puppies handbag licensee for Mexico. Both agreements are eff
Hi-Tec to Launch Children’s Footwear Storytelling Campaign
Hi-Tec Sports is launching a new storytelling campaign for 2014 that highlights its revolutionary Big-Fit System – a volume adjusting technology – which allows its kids’ shoes to grow with its wearers. Hi-Tec commissioned a Disney illustrator whose
Adidas Signs Jeremy Lin
Adidas announced a partnership with NBA point guard Jeremy Lin of the Houston Rockets. Lin joins the Adidas basketball roster which includes teammate and seven-time NBA All-Star Dwight Howard and a lineup of elite point-guards highlighted by Derrick Rose
SOS Outreach to Serve 1,000 Kids at 12 Mountain Resorts This Week
SOS Outreach expects to serve 1,000 kids across 46 different programs at 12 mountain resorts nationally this week, marking its busiest week in 20 years of serving at-risk kids through outdoor recreation programs…
Reed Exhibitions Acquires Capsule Trade Show
Reed Exhibition, which acquired the Agenda trade show last year, has added Capsule trade to its fashion trade show lineup. Founded in New York by Minya Quirk, Edina Sultank and Deirdre Maloney from fashion consultancy BPMW in 2007, Capsule has since mani
Converse Launches Footwear Collection With Black Sabbath
Converse Inc. launched the Spring 2014 Converse Chuck Taylor All Star Black Sabbath sneaker collection featuring five new styles inspired by Black Sabbath, the iconic heavy metal rock band…
REI Reshuffles Senior Management
REI announced SVP of Marketing Angela Owen and SVP of Merchandising Lee Fromson have both left the company. The retailer promoted Annie Zipfel to the position of vice president of marketing and named Susan Viscon as vice president of merchandising…
2014 Outlook: Cautious Optimism Found for 2014
With the arrival of a chilly temperatures for the first time in two years helping provide a lift to winter categories in December and early January, the sporting goods industry apparently closedthe year with more of a glass-half full outlook than the last
DVS Footwear Secures Accessories Partner
Sequential Brands Group announced in conjunction with DVS Footwear International, plans for 2014 that include a new partnership with accessories giant Aquarius, Ltd…
Trek Acquires Electra Bicycle Company
Trek Bicycle has acquired the Electra Bicycle Company. Joining the Trek family provides Electra with business and logistical support as well as distribution assets that will ensure the growth of the lifestyle cycling brand. Terms were not disclosed…
Report: Lin to Leave Nike for Adidas
Jeremy Lin, the Houston Rockets guard, has reportedly left Nike for Adidas…
New Li and Fung Unit to Focus on Worker Safety
Li & Fung Limited has created a new business unit to focus more intensely on factory and worker safety following recent tragedies in the garment industry, as well as the on-going needs of its global vendor base…
Altus Brands Partners with Gunsoc
Altes Brands LLC has entered into a marketing and sales partnership with Gunsoc, a subsidiary of IMS Inc….
Black Diamond CEO Named Director of Fed’s Salt Lake City Branch
Black Diamond Inc. President and CEO Peter Metcalf has been named a Director of the Salt Lake City Branch of the Federal Reserve Bank of San Francisco for a three-year term that begins Jan. 1, 2014…
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