J. C. Penney Company, Inc. will close 33 underperforming stores across the country in order to focus its resources on the company's highest potential growth opportunities…
Category: Outdoor
Blundstone Expands its Market Focus in the U.S.
Blundstone, the original Chelsea boot since 1870 from Tasmania, Australia, is expanding its brand presence and commitment to the U.S. market with a brand relaunch in 2014…
NRS Now Fully Employee Owned
NRS, the manufacturer of rugged paddling gear and high-performance inflatable watercrafts, announced that, as of 2014, the company is 100-percent employee owned. NRS associates have assumed full ownership of the company after purchasing all outstanding st
Polygiene Partners with Cotton Incorporated
Cotton Inc. is offering an enhanced version of its TransDry moisture management technology that also inhibits growth of ordor causing bacteria using Bluesign-approved chemicals made by the company Polygiene…
Judge Rejects Initial $765M NFL Concussion Lawsuit Settlement
A federal judge preliminarily rejected a proposed $765-million concussion settlement Tuesday between the NFL and more than 4,500 retired players because of concerns the money will be insufficient over the life of the deal…
Rocket Dog Appoints VP of Sales
Rocket Dog, the maker of women’s and children’s footwear, hired Scott Weaver as its vice president of sales…
Spy Finds Licensing Partner
Spy Inc., the eyewear company known for its patent-pending Happy Lens technology, announced a licensing partnership with The J Fin Group to design, manufacture, and sell Spy products including, but not limited to, men’s and boy’s apparel, unis
Rawlings Signs Australian Sponsorship Deal
Rawlings Sporting Goods Company, a subsidiary of Jarden Corporation, announced new 3-year pacts with the Australian Baseball League (ABL) and Baseball Australia, establishing Rawlings as the official baseball, batting helmet and catchers' gear Provid
STX Signs First NHL Player Endorsement Deal
Baltimore-based STX LLC signed Matt Moulson as its first NHL endorser just months before it launches a line of hockey equipment. The company also reached a four-year partnership with USA Hockey that makes STX both an official sponsor and equipment supplie
Weather, Holiday Shift Boost December Outdoor Products Sales
The fiscal month of December came in like a lion and went out like a lamb in the outdoor products market this year as the right mix of weather, resolution of political strife, improved economics and a shift in the holiday seasonal calendar resulted in inc
Report: Business Leaders Tout Economic Benefits of Protected Bike Lanes
In a new report from PeopleForBikes and the Alliance for Biking & Walking, Protected Bike Lanes Mean Business, entrepreneurs and business leaders from major U.S. cities explain how protected bike lanes — on-street lanes that are physically separated from
Newton Running Signs American Professional Triathlete
Newton Running, the official run course and shoe sponsor of Ironman in the United States, signed a one-year contract with professional triathlete Timothy O’Donnell, who was the top American finisher at the 2013 Ironman World Championships…
Under Armour to Sponsor University of Nebraska
The University of Nebraska Kearney announced that Under Armour Inc. will become the official outfitter of Loper Athletics beginning in July. The multi-year agreement gives Under Armour the right to provide on-field and training gear to UNK’s 17 va
Under Armour Signs New Zealand Boxing Star
Under Armour announced in Albany, Auckland that heavyweight boxer Joseph Parker has joined its elite roster of professional athletes, including Canadian UFC champion Georges St-Pierre, Olympic canoe racing gold-medalist Lisa Carrington and Olympic gold-me
SIA Snow Show Attendees to Receive 2-for-1 Lift Ticket Vouchers
For the fifth year running, SnowSports Industries America (SIA) and Colorado Ski Country USA (CSCUSA) are partnering to give 2014 SIA Snow Show attendees the chance to “Ski/Snowboard the Best of Colorado” with free lift ticket vouchers or 2-fo
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