Ugg Australia, a division of Deckers Outdoor Corporation, introduced its first mobile pop-up shop and a four-store ticket giveaway as part of Super Bowl festivities in New York.
On Friday, Jan. 31 and Saturday, Feb. 1, Ugg Australia will debut a mobile truck, the Ugg Warming Station. The 25-ft long truck will have a giant pair of Ugg earmuffs attached to the top and sport a retro ice machine creative theme to coordinate with the subzero temperatures suffered by New Yorkers during the month of January.
Ugg will be handing out free hot chocolate to passersby and selling Ugg Australia's coveted cold weather accessories collections (earmuffs, hats, scarves, mittens and gloves) for men, women and kids. All accessories will be sold for $75. The Ugg Warming Station will be located in front of Penn Station (7th Avenue between West 30th and 33rd Streets) on Friday, January 31st from 8am to 5pm and Saturday, February 1st from 9am to 6pm. Social handle: #UggTruck
Along with the Ugg Warming Truck, the four Ugg Australia stores in New York City are running in-store contests to win a pair of tickets (2 tickets) to the Big Game on February 2nd. Consumers can enter to win by visiting one of the four Ugg Australia stores during business hours to fill out a contest entry (one entry per person, winner must be 18 or older, no purchase necessary) from January 23rd to January 31st to be valid for entry. Four winners for the four pairs of tickets will be randomly selected from the valid entries and will be notified on Saturday, February 1st before 12pm ET to claim their tickets. If the winner does not respond within three hours, the pair of tickets will be forfeited and an alternate winner will be selected and notified. The winners must return to the Ugg Store at 600 Madison Ave. on February 1st during regular business hours to pick up their tickets to the Big Game the next day. Ugg Australia will run the contests in each of their four New York City stores Midtown East (600 Madison Avenue), Upper West Side (160 Columbus Avenue), Meatpacking (405 West 14th Street), and SoHo (79 Mercer Street).
