Wolverine Worldwide, Inc. announced two new licensing agreements. The Elan Polo International is now the Hush Puppies brand slipper licensee for the U.S. and Canada. UGA Fashion S.A. is the Hush Puppies handbag licensee for Mexico. Both agreements are eff
Category: Outdoor
Hi-Tec to Launch Children’s Footwear Storytelling Campaign
Hi-Tec Sports is launching a new storytelling campaign for 2014 that highlights its revolutionary Big-Fit System – a volume adjusting technology – which allows its kids’ shoes to grow with its wearers. Hi-Tec commissioned a Disney illustrator whose
Adidas Signs Jeremy Lin
Adidas announced a partnership with NBA point guard Jeremy Lin of the Houston Rockets. Lin joins the Adidas basketball roster which includes teammate and seven-time NBA All-Star Dwight Howard and a lineup of elite point-guards highlighted by Derrick Rose
SOS Outreach to Serve 1,000 Kids at 12 Mountain Resorts This Week
SOS Outreach expects to serve 1,000 kids across 46 different programs at 12 mountain resorts nationally this week, marking its busiest week in 20 years of serving at-risk kids through outdoor recreation programs…
110% Hires Barry Kahn to Launch Clinical Partnership Program
110%, which makes compression and sports recovery gear designed to work with ice inserts, hired Barry Kahn as clinical director for the company. In the position, Kahn will lead the development and launch of 110%’s Clinical Partnership Program, which
Vasque to Sponsor U.S. Adventure Racing Association
Vasque announced its partnership as the official footwear of the United States Adventure Racing Association
for 2014…
Billabong Appoints Women’s Global GM
Susan Branch, former SVP & global head of product for the Roxy and Quiksilver brands, has been named as Billabong‘s new global general manager for Billabong Women’s…
New Balance Partners for Gladiator Showdown
New Balance and Amazon Fashion are teaming up to unveil a new program called The Gladiator Showdown. The Showdown will invite contestants throughout the U.S. to snap a photo showing their inner gladiator, use the hashtag #NBGladiator and post on Facebook,
Vecchione to Spearhead North American Distribution for New Activewear Brand
Former Polartec President and CEO Andy Vecchione has resurfaced at the helm of the North American operations of Super.Natural — a Chinese-owned brand that specializes in mixing merino wool with performance fibers to create active wear for outdoor, fitness
DVS Footwear Secures Accessories Partner
Sequential Brands Group announced in conjunction with DVS Footwear International, plans for 2014 that include a new partnership with accessories giant Aquarius, Ltd…
Report: Lin to Leave Nike for Adidas
Jeremy Lin, the Houston Rockets guard, has reportedly left Nike for Adidas…
Altus Brands Partners with Gunsoc
Altes Brands LLC has entered into a marketing and sales partnership with Gunsoc, a subsidiary of IMS Inc….
Crimson Trace Hires Hoppes
Marketing veteran John Hoppes joins Crimson Trace as product manager…
BOWTECH Acquires Crossbow Manufacturer Excalibur Crossbow Inc.
Partnership aligns leading archery brands and creates broad industry product and service offering…
Bricks-and-Mortar Traffic, Conversions and Sales Rose in December
Bricks-and-mortar traffic, conversions and sales grew substantially in December 2013 compared with a year earlier as promotions lured shoppers into stores the week before Christmas, according to an analysis by Euclid…
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