New Balance signed their latest Team New Balance athlete, the 2011 ITU World Junior Champion Lukas Verzbicas…
Category: Outdoor
Mavic Hires Marketing Director, North America
Mavic, Inc hired Chad Moore as marketing director, North America. It also opened a Canadian sales office…
Body Glove International Announces New Hat License
Body Glove International announced a licensing agreement with Hatsco to create a new headwear collection…
Superbrand Inks Deal for Brazil Distribution
San Diego-based Superbrand Surfboards & Apparel announces a Brazilian manufacturing and distribution agreement with Wetworks…
January Data Shows Eastern Ski Resorts Enjoying More Growth
Occupancy and bookings data indicates the nation's major ski resorts were on pace as of Jan. 31 to grow overall occupancy and revenue for the 2013-14 season by 4.7 and 10 percent respectively over last year's levels, according to DestiMetrics…
JoS. A Bank Launches Tender Offer as Part of Eddie Bauer Deal
JoS. A. Bank Clothiers Inc. launched a tender offer to purchase up to $300.0 million of its common stock for use in its proposed acquisition of Eddie Bauer from a private equity firm…
How Cold is too Cold for Hunters?
This has been a tough winter for pretty much all of the country…
Canyon Coolers Selects New Agency Of Record
Canyon Coolers, manufacturers of coolers for outdoor use announces that it has partnered with Full-Throttle Communications, a full-service marketing, advertising and public relations agency based out of Moorpark, CA…
Driven TV Selects Maxima Media as Social Media Agency
Maxima Media has been selected by Driven TV with Pat and Nicole to handle online & digital communications…
Chicago, Detroit and Flint (MI) Campaign Targets Illegal Gun Purchases
NSSF Promotes Don't Lie for the Other Guy Program in Illinois, Michigan…
Fenix Outdoor AB Grows U.S. Brand Sales 15 Percent in 2013
Fenix Outdoor AB of Sweden reported its brand sales increased nearly 15 percent in the United States last year thanks to a boost from the launch of its Fjällräven apparel brand here. U.S. Brand sales reached…
Fox Head Appoints CEO
Fox Head Inc., the maker of motocross protection and apparel, appointed Nick Adcock as CEO, effective immediately following the resignation of Pete Fox. Adcock previously served as global president of DC Shoes…
Rider Sandals Spring Foosball Tour Comes to UNLV
Rider Sandals' Spring foosball tour will be making a stop at the University of Nevada Las Vegas Feb. 20, then continuing on to one other west coast campuses before heading East…
Balega Kicks Off 2014 by Giving Back
Balega, the performance sock brand, continues to focus on supporting local communities. In 2014, Balega is expanding its charity and fundraising initiative actions by donating to SoliderSocks, Veterans in Need, and the Catawba County United Way…
Dissident Shareholder Vows to Fight Jos A Bank Acquisition of Eddie Bauer
A shareholder of Jos. A. Bank Clothiers (JOSB) blasted the company’s proposed acquisition of Eddie Bauer as a desperate tactic by its directors and executives to protect their jobs and paychecks and said he will fight the deal at Jos. A Bank's
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