Intrawest Resorts Holdings, Inc. introduced a new season pass for the 2014-15 season designed tailored to the growing number of one-parent and non-traditional American families.
The Intrawest Passport pass includes six days of skiing at each of six participating North American ski resorts in a bid to make destination skiing easier and offer more flexibility and value for families in the 2014-2015 season. Intrawest called that pass “game-changing,” because it changes the rules on the definition of family.
“Times are changing and so is the traditional family structure. Intrawest understands those changes,” said Intrawest CEO Bill Jensen. “Whether you’re a traditional, single parent, or tri-generational family we’ve created The Intrawest Passport to give your family the most flexibility and affordability to come ski or snowboard our mountains.”
With no blackout dates the flexibility means families can use The Intrawest Passport to travel on holidays or whenever it’s easiest for them. The pass is being introduced on a sliding scale, with the primary adult Passport initially offered at $549, additional adults at $399, 13-20 year olds at $199, and children 12 and under are free.
“Skiing has been passed on from parent to child for several generations. We want to encourage the passion for the sports of skiing and snowboarding for the next generation by offering true value to families,” Jensen explains.
The Intrawest Passport will allow guests to ski/ride for six days during the 2014-2015 ski season at each of Steamboat Springs and Winter Park in Colorado; Blue Mountain in Ontario; Mont Tremblant in Quebec; Stratton Mountain in Vermont; and Snowshoe Mountain in West Virginia.
The biggest differentiators for The Intrawest Passport:
- Children 12 and under ski free
- Flexibility to define your “family” the way it works best for you. This can include extended family members, stepfamilies, non-traditional families and even good friends that are like family.
- After the first primary adult pass is purchased, families can purchase up to 15 additional Passports, including:
- Five additional discounted adult Passports for $399 each
- Five Teen Passports for $199 each
- Five children under 12 ski free passes
- Extended age for “Teen” Passport: allows teens and young adults through age 20 to receive the discount.
A traditional young family of four can ski at all six resorts for as little as $948, making it the most affordable inter-mountain pass on the market, Intrawest claims. In addition, The Intrawest Passport only requires one adult pass to be purchased, which means a single parent and up to five children can all ski at six resorts, for a total of 36 days each for as low as $549.
The Intrawest Passport, which goes on sale Friday (March 7), will be offered at the special introductory price through Friday, March 14th.
