STX has signed a sponsorship agreement with tournament and ice hockey experience company 200×85, LLC…
Category: Outdoor
Keds Sponsors Taylor Swift Asian Tour
Keds announced its sponsorship of seven-time Grammy winner Taylor Swift's The RED Tour, making stops throughout Asia this June…
Hickies Raises $4.2M
Hickies, a start-up gaining traction with its elastic lacing system, said it raised $4.2 million in a new round of funding. Peter Mahrer and Ralf Puschmann, two veterans of the sporting goods industry, also joined the company to head its European office..
Big Five SG to Carry Over More Apparel in Response to Warm Winter Weather
With firearms, ammo and winter apparel sales running well below their level of a year ago, Big 5 Sporting Goods Corporation expects same-store sales to decline in the high-single-digits in the current quarter. The retailer said store traffic has been hurt
Oakley’s Says New Marketing Campaign Will Emphasize Disruptive Design
In a glitzy Hollywood media event, Oakley unveiled its “Distruption by Design” marketing campaign, which seeks to draw attention to the company's plans to to use digital eyewear and customization to enhance vision…
OIA Commends Washington Governor for Creating Big Tent Outdoor Coalition
Outdoor Industry Association (OIA) commended Governor Jay Inslee for creating a task force to support outdoor recreation in Washington state…
Bogs Sales Jump 22 Percent in Q4
Weyco Group, Inc. said North American wholesale sales of its Bogs outdoor footwear brand rose 22 percent in the fourth quarter. The boot brand benefited from the “harsh winter weather across significant parts of the U.S.,” said Thomas W. Flors
15 Celebrity Athletes to March on Capitol Hill Promoting Pro Activity Legislation
The 15th annual National Health Through Fitness Day in Washington, D.C. has celebrity appeal. On Wednesday, Mar. 5, one Heisman Trophy winner (Herschel Walker) and two U.S. Olympic Gold Medalists (softball pitcher Jennie Finch and swimmer Cullen Jones) wi
Nautlius Sees 19 Percent Q4 Growth
Nautilus reported net sales for the fourth quarter totaled $77.1 million, a 19 percent increase. The gains were driven by strong growth in the company’s Retail segment, combined with continued gains in the Direct segment compared to $65.0 million in
Perry Ellis Sees 16 Percent Drop in Q4 Revenues
Perry Ellis International, Inc. reported fiscal fourth quarter revenues are expected to decline 16 percent to approximately $216 million vs. $258 million last year. The company blamed inclement weather across major parts of the country coupled with a chal
Adidas Rolls Out Next-Generation Store
Adidas announced plans to open a new global retail concept, HomeCourt, premiering in the brand's largest store, the Adidas Brand Centre in Beijing/China. HomeCourt will be implemented in 25 stores globally over the course of 2014…
Dahon Selects QBP as North American IBD Distributor
Dahon has chosen Quality Bicycle Products (QBP) as its official wholesale distributor for independent bicycle dealers (IBDs) throughout North America. Dealers now have the choice to order from QBP or directly from Dahon…
Darby Communications Expands
Darby Communications has expanded its team of PR specialists with the addition of Account Executive, Shelly Schmidt, and Account Representative and Sponsorship Coordinator, Julie Hansell…
Conservation Alliance Kicks off ‘Wild Drink’ Socials
Conservation Alliance held the first in a new events series for member companies called “Wild Drinks,” which aims to bring together member company employees and local conservation organizations in a happy hour setting…
Adidas Awards $100K to Top 40 Time in Adizero Cleat
Adidas said it awarded $100,000 to Oregon State WR Brandin Cooks, who ran the fastest 40-yard dash in the 4.6 ounce adizero 5-Star 40 cleat. Cooks won the cash with his 4.33 time…
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