Outdoor specialty brands took a third of the spots in a short list of brands that still offer lifetime warranties. The short list was published as a sidebar to the cover story for the March 17 edition of the newspaper titled “For Some Retail Brands, Lifet
Category: Outdoor
Nike Gains Approval to Expand Campus
Nike Inc. received approval from the Washington County Board of Commissioners to build up to four buildings 160-feet tall on its campus…
FTC Publishes Final Amendments to Textile Labeling Rules
The Federal Trade Commission has issued final amendments to its Textile Labeling Rules, which sets the standard for what information manufacturer must print on apparel labels to describe a garment's fiber content, country-of-origin…
Bell Bike Helmets and IMBA Name Finalists for $100K in Grants
Bell Bike Helmets and the International Mountain Bicycling Association (IMBA) have announced the 12 finalists for the 2014 Bell Built Grants: $100,000 in technical assistance money put up by Bell for three bike projects to be built in 2014 by IMBA Trail S
Ski Vermont Predicts Long Spring Season
Shred long and prosper. That’s what skiers and riders will do in Vermont after winter storm Vulcan dumped up to two feet of snow on the Green Mountains last week, according to Ski Vermont. Several resorts in the state say the snow may enable them to
Arnette Eyewear Appoints National Sales Manager
Arnette, the action sports eyewear brand, announced that industry veteran Nick Wozniak has been appointed as national sales manager. He was most recently at Sol Republic…
Herschel Supply Co. Hires Design Director
Herschel Supply Company, the maker of backpacks, bags, travel goods and accessories, named Jon Warren as its design director. Warren is an accomplished designer, most recently serving as the head of design lifestyle for Vans…
Singer Launches No-Pink Women’s Boxing Brand
Jennie Walker, an up-and-coming singer, has launched JennieGirl, a new line of boxing apparel and equipment for women…
Jarden Corp. Closes Convertible Notes Sale
Jarden Corp. borrowed $673 million at just 1.125 percent by closing on a convertible note sale. The company, which owns more than two dozen sporting goods brands including The Coleman Co., Marmot, and Rawlings, said it has the right to convert the notes t
18 Paddle Nation Grants Up for Grabs
Outdoor Nation has begun accepting applications for 18, 2,500 grants for programs aimed at reconnecting millennials to the outdoors through paddle sports. Now in its third year, the grant program is supported by paddle-sport manufacturers, retailers and s
La Sportiva to Co-Brand Shoes with Ortholite
OrthoLite, a provider of comfort insoles, announced its newest co-branded partnership with La Sportiva, an Italian shoe company and leader in outdoor footwear…
Deckers Outdoor Opens First Brand Showcase Store at HQ
Deckers Outdoor Corporation announced the grand opening of its inaugural Brand Showcase store at the company's new state-of-the-art headquarters. The flagship store features an extensive breadth of product across all Deckers brands, such as Ugg Austr
Mizuno Launches Team Challenge Campaign
Mizuno USA is championing The Power of Team in the launch of a consumer contest, “The Power of Team Challenge.” Baseball, softball and volleyball teams across the U.S. will be challenged to submit a photo capturing…
Herbert Hainer Takes New Role at Soccer Club
Herbert Hainer, Adidas' CEO, will become the new president and business chairman of German soccer club Bayern Munich, after the resignation of Uli Hoeness…
Pacific Sunwear Posts Q4 Loss, Comps Improve
Pacific Sunwear of California, Inc. reported a loss from continuing operations of $22.0 million, or 32 cents a share, for the fourth quarter of fiscal 2013. Comparable store sales for the fourth quarter of fiscal 2013 increased 2 percent, marking the eig
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal