Scheels to Open Third Store in Wisconsin in 2027

Wauwatosa Scheels will employ 500-plus store associates, the majority of whom will be employee owners hired locally. The store will be the company’s 36th location. A 35th store will open in Fall 2026 in Cedar Park, TX.

Lids Appoints New Chief Financial Officer

Greg Cox was promoted to CFO effective immediately. He has worked for the company for eight years. In his new role, he will lead strategic growth initiatives and operational simplification across the global retailer’s business functions.

Pit Command Adds Strategic Advisors to Board

Charles Whittingham and Hunter Marvel are seasoned industry professionals with expertise in sales, marketing and brand strategy and “will be instrumental as Pit Command scales operations and drives innovation.”