Pentland Brands Limited announced the appointment of Simon Breckon as the new brand director of Ellesse.
Category: Footwear
New Balance Taps Artificial Intelligence To Spot Fashion Week Trend-Setters
New Balance is deploying artificial intelligence to track the outfits of New York Fashion Week attendees and reward those with the best style-sense with free sneakers.
Colin Kaepernick Featured In Nike’s ‘Just Do It’ 30th Anniversary Ad
Colin Kaepernick will be one of the athletes featured by Nike as part of the 30th anniversary of the “Just Do It” ad campaign. Gino Fisanotti, Nike’s VP of brand for North America, told ESPN, “We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward.”
Deuter Withdraws From Trial Participation In Walmart Premium Outdoors Platform
Deuter USA announced that the company will not participate in Walmart’s new premium outdoor online store, curated by Moosejaw. The move follows Black Diamond Equipment’s move to send a cease and desist to Wal-Mart to remove Black Diamond’s logos and images from the site.
Aisle Talk Week of August 27
Top headlines from the active lifestyle industry you may have missed this week, including Black Diamond Equipment Ltd. sending Walmart a cease and desist notice in response to the launch of a new outdoor website on Walmart.com curated by Moosejaw.
Nike To Sponsor Jaren Jackson Jr.
Nike has signed Jaren Jackson Jr., the fourth pick in the the 2018 NBA draft, to a multi-year endorsement deal, according to ESPN. The forward from Michigan State joined the Memphis Grizzlies.
Adidas Realigns Western Europe Management
Adidas appointed Arthur Hoeld as managing director for Western Europe, according to a report on ISPO.com. Alain Pourcelot, who was previously responsible for the Western European business, has moved to the management of the training unit.
Crocs Reaffirms Q3 And 2018 Guidance
Crocs, Inc. on Thursday reiterated the company’s guidance for the third quarter and full year ended December 31, 2018, in anticipation of the company’s presentation at the Goldman Sachs 25th annual Global Retailing Conference.
Tilly’s Delivers Strongest Comp In Seven Quarters
Share of Tlly’s were trading up around 13 percent in mid-day trading Thursday after the action-sports themed retailer posted the company’s best comp since the third quarter of 2016 while exceeding profit guidance.
U.S. Golf Industry Launches #inviteHER Campaign
Powered by the LPGA Women’s Network and We Are Golf’s Women’s Task Force, #inviteHER’s primary objective is to grow awareness and participation among women and girls through the power of an invitation from one of the 24 million American golfers.
Head Penn Extends Partnership With Professional Tennis Registry
Professional Tennis Registry (PTR) signed a three year contract with Head Penn, extending the longstanding partnership to 38 years.
Foot Locker Appoints Chief Human Resources Officer
Foot Locker Inc. announced the appointment of Elizabeth S. Norberg as senior vice president and chief human resources officer effective September 17. Norberg. She most recently worked at Loews Hotels.
Adidas Signs Kylie Jenner
Kylie Jenner has signed on as a brand ambassador for Adidas. The 21-year-old reality TV star and Kylie Cosmetics founder had been with Puma.
New Balance To Sponsor F1 Esports Series
Formula 1 said New Balance has signed on as the presenting partner of the F1 Esports Series. Drivers will also be wearing new Balance socks and shoes while competing.
Nike Signs Miles Bridges
Nike signed a four-year endorsement agreement with Miles Bridges, the No. 12 pick in the 2018 NBA draft who has signed with the Charlotte Hornets.
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