Under Armour Sees Record Schools In March Madness

While Nike still dominates March Madness sponsorships. Under Armour saw a record 17 of its schools head to the NCAA men’s basketball tournament, up from only 10 the prior year. While Nike still dominates March Madness sponsorships. Nike sponsored 40 of the 68 schools and Adidas, 11.

Adidas Signs Alex Bregman

Adidas announced a multiyear partnership with World Series Champion (2017) and All-Star (2018) third baseman Alex Bregman of the Houston Astros.

DSW Wants To Be Best Buy Of The Footwear Space

At its Investor Meeting on Tuesday, DSW officials unveiled a new name change, Designer Brands, to herald their extensive efforts to reinvent the company’s business model with last November’s acquisition of Camuto Group. At the event, Roger Rawlins, CEO, cited competition from vendors going direct-to-consumer (DTC) as a main reason for the change, even bigger than any threat from Amazon.

Puma To Sponsor La Liga

Puma has reached a deal to replace Nike as the sponsor of’ La Liga, the Spanish soccer league body, according to reports.  Nike had sponsored La Liga for 23 years. 

DSW Changes Name To Designer Brands, Sets 3-Year Growth Plan

DSW Inc. presented the company’s three-year strategic priorities designed to leverage its business model to unlock value and deliver 2021 adjusted earnings per share in the range of $2.65 to $2.75. The company also unveiled its new corporate name – Designer Brands Inc. – which supports its new vision for the future following its acquisition of Camuto Group.

DSW Shows Loss In Q4

DSW Inc. reported a loss on an adjusted basis of $5.4 million, or 7 cents a share, against adjusted earnings of $30.8 million, or 38 cents, a year ago. Results came in short of Wall Street’s average target of earnings of 3 cents.