The International Surfing Association (ISA) said Vans has signed on as Presenting Sponsor for the 2019 ISA World Surfing Games (WSG) in Miyazaki, Japan. The inclusion marks the first time in ISA history that Vans has been associated with the World Surfing Games.
Category: Footwear
Zumiez Appoints Board Member
Zumiez Inc. appointed Liliana Gil Valletta to the company’s Board of Directors. She co-founded Cien+ and Culturintel, collectively provide business consulting, big-data analytics, and marketing solutions for companies to help successfully turn cultural trends into opportunities for business success.
The Sheckler Foundation Welcomes Chris Joslin As SkateBOARD Member
The Sheckler Foundation welcome Chris Joslin as the newest skateBOARD member. Joslin will be joining Ryan Sheckler, Christian Hosoi, Fabrizio Santos, Manny Santiago, Oscar Loreto Jr., David Reyes and the Sheckler Foundation on its mission to “Be the Change.”
Puma Partners With Manchester City Manager Pep Guardiola
Puma announced a new long-term partnership with Manchester City FC Manager Pep Guardiola. This individual agreement follows the launch of Puma first Manchester City product collection, and underlines both parties commitment to elevate the partnership beyond a traditional sports sponsorship model.
Sports Direct Sees Annual Sales Dip Excluding Acquisitions
Sports Direct reported revenue increased 10.2 percent in its fiscal year ended April 28, but were down 1.9 percent excluding acquisitions and on a currency-neutral basis.
Asics Names Accelerator Selections
Asics selected four start-ups to join its business partnership accelerator program. The winners include a developer of forecasting system using artificial intelligence (AI) technologies as well as a developer of smart running shoes that can measure foot movement while running.
New Balance Makes Two Major Climate Commitments
New Balance Athletics, Inc. announced it has made two major climate commitments: joining RE100 and signing the UN Fashion Industry Charter for Climate Action. The announcement comes as the company marks a key milestone by generating a total of more than one million kilowatt hours in solar energy at its Flimby, England footwear manufacturing facility.
Former Adidas America’s CEO To Lead Taco Bell
Yum! Brands Inc. announced that Mark King, former president of Adidas Group North America, will join the company as Taco Bell Division chief executive officer. Said King in a statement, “The courage, creativity, culture and potential of Taco Bell make it the only brand I would become part of at this point in my career.”
Athletic Propulsion Labs To Open First Store
Athletic Propulsion Labs (APL), the Los Angeles-based sneaker brand, is opening its first store at the Grove in Los Angeles.
Li Ning Signs Potential 2020 NBA Lottery Pick To Endorsement Deal
Li Ning, the Chinese sporting goods giant, signed RJ Hampton, a projected lottery selection in the 2020 NBA Draft, to an endorsement deal, according to ESPN. The retired Dwyane Wade in 2018 inked a lifetime deal with the brand. C.J. McCollum is Li Ning’s most prominent active player.
Deckers Brands Q1 Powered By Big Gains At Hoka One One
Deckers Brands raised its outlook for the year after reporting a slightly lower year-over-year loss in the first quarter ended June 30 on a 10.5 percent revenue gain. Hoka led the way, with a 67 percent sales hike. Ugg’s sales grew 1.5 percent.
U.S. Trade Groups Urge Congress To Approve USMCA
The American Apparel & Footwear Association, Outdoor Industry Association and National Retail Federation joined with more than 600 other trade organizations in a letter to Congress supporting approval of the U.S. Mexico Canada Agreement (USMCA).
Report: Nike Exploring Sale Of Hurley
Nike Inc. is exploring the sale of Hurley International, the surf brand acquired in 2002, according to a report from Reuters. The move follows prolonged weakness in the overall action sports market.
Shaun White Looking To Compete In Skateboarding In Summer Olympics
Shaun White, the legendary snowboarder, is looking to compete in the first-ever Olympic skateboarding events at the 2020 Tokyo Games.
Ross Stores Opens 28 New Locations
Ross Stores Inc. announced the recent opening of 22 Ross Dress for Less and six dd’s Discount stores across 10 different states in June and July. These new locations are part of the COmpany’s plans to add approximately 100 stores in 2019, with 75 Ross and 25 dd’s Discount locations.
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