SoleSavy announced it has raised $12.5 million in Series A funding, led by Bedrock Capital. The community-based sneaker startup will use the funding to launch a peer-to-peer member marketplace this fall and expand overseas.
Category: Footwear

Puma Signs First First NHL Player
Puma has signed a long-term agreement with NHL All-Star Leon Draisaitl, who will become the first NHL player to join the company as a brand ambassador.

Intersport Sells The Athlete’s Foot To Arklyz Group, Owner Of Intersocks
Intersport International Corporation (IIC) agreed on a deal to sell 100 percent of The Athlete’s Foot (TAF) retail & e-commerce network to Arklyz Group AG (Arklyz), owner of Intersocks. As part of the deal, IIC and Arklyz have agreed on a close cooperation which will bring synergies and beneficial development for all parties involved.

Rothy’s Opens Store In Chicago
Rothy’s has opened its first Midwest location in the Lincoln Park neighborhood of Chicago.

North Face To Discontinue Futurelight Logo After Legal Battle With Graffiti Artist
The North Face has decided to phase out and discontinue the use of its Futurelight logo following a trademark infringement lawsuit from Futura, the New York-based graffiti artist, over its design.

Beyond Pulse Forms Strategic Advisory Board
Beyond Pulse announced forming an Advisory Board of sports industry professionals who will provide strategic direction for its business, including growth in the sports wearable technology industry and refining its digital and content executions.

Adidas Sues Thom Browne For Copyright Infringement
Adidas filed a lawsuit against fashion designer Thom Browne for copyright infringement over its use of stripes, according to The Fashion Law.

Under Armour Partners With Southeastern Athletics
Southeastern Louisiana University has entered into a five-year partnership with Under Armour through BSN Sports to be the official apparel provider of SLU Athletics.

Report: Final Bidders Arrive For Reebok
Wolverine Worldwide Inc., Advent International, CVC Capital Partners, Sycamore Partners and Cerberus Capital Management are on the list of companies that have been asked to submit final bids in August to acquire Reebok, according to a report from Reuters.

NCAA Allows Athletes To Profit From Name, Image And Likeness
Breaking with a long-held stance on athlete compensation, the NCAA Division I schools top rules-making group Wednesday approved policy changes that would enhance athletes’ ability to make money from their name, image and likeness, beginning July 1, 2021.

Gymshark Founder Reclaims CEO Role To Oversee U.S. Expansion
Ben Francis, founder, Gymshark, is reclaiming his role as the chief executive in August as the company expands into the U.S. and Asia. The move comes four years after he stepped back from leading the brand.

JD Sports To Split Chairman And CEO Roles
JD Sports Fashion said it will split Peter Cowgill’s role as executive chairman and recruit a chief executive over the next year.

Caleres’ Debt Outlook Raised To Positive
Moody’s Investors Service changed Caleres Inc.’s (Caleres) outlook from negative to positive.

Wolverine World Wide’s Debt Ratings Outlook Upgraded
Moody’s Investors Service upgraded Wolverine World Wide Inc.’s debt ratings outlook from negative to stable due to expectations of improved performance and credit metrics in coming quarters.

Adidas Launches Share Buyback Program
Adidas said its Executive Board has decided to launch a share buyback program in the second half of 2021 amid confidence the company’s latest strategy, ‘Own the Game,’ would generate “substantial” cumulative free cash flow over the next five years.