Francis praised Hewitt, who has been with the business for almost six years, saying that it wouldn’t be where it is today without him. At the time that he was appointed as CEO in June 2015, it was almost the reverse of the current situation with Hewitt saying he knew that he personally wasn’t the right individual to lead Gymshark’s growth at that time.

Francis also said an external CEO had been one idea that was considered but was rejected.

In the U.S., Gymshark has opened a Denver, CO office employing over 100 people earlier this year.

Photo courtesy Gymshark