Rusty Saunders had a successful 60-plus-year career in the sporting goods industry, having worked in retail, manufacturing and sales. He was inducted into the NSGA Hall of Fame in 2013. Saunders passed away on December 8 at age 88.
Category: Footwear
PwC’s 2025 M&A Outlook Sees Arrows Pointing Up for Deal Flow
PwC’s analysis of PitchBook Data, Inc., found that several thousand PE exits were delayed over the past two years. The company said some of these exits are more likely to happen now that more certainty has returned to the market — meaning more potential targets for corporate acquirers.
Reebok Returns to Golf Category; Partners with Bryson Dechambeau and Crushers GC
Reebok, Bryson DeChambeau and his LIV Golf team, Crushers GC, announced a long-term partnership designating the brand as the “official apparel and footwear sponsor” of DeChambeau and the team, marking the brand’s re-entry into the Performance Golf category.
Costco Says Consumer is Healthy as it Reports 7.5 Percent Q1 Sales Growth
The commentary surrounding the fiscal 2025 first quarter results for Costco Wholesale Corporation ranged from “mixed” to “beats” to “strong” on Thursday, December 12 after the retail warehouse giant posted its operating results for the twelve weeks ended November 24.
Adidas Signs Heisman Trophy Winner Travis Hunter
At the Heisman Trophy ceremony, the most prestigious award in college sports, to be presented on December 14, 2024, Travis Hunter will be honored alongside fellow finalist and Adidas partner, Cam Ward, who signed with the brand earlier this fall.
EXEC: Inside Under Armour’s First Investor Day in Six Years
CEO Kevin Plank underlined the brand’s underdog positioning and attitude by describing the company as a “$5 billion start up.” Senior executives provided an in-depth qualitative overview of the company’s product, brand, and commercial strategies and other key initiatives being executed.
Skechers x Snoop Dogg Drop Ltd. Gold Medal Sneaker
Originally part of a five-piece custom Skechers capsule, the Snoop One – Gold Medal Snoop shoe is available exclusively on skechers.com and select Skechers retail stores beginning today, Thursday, December 12, for men and women.
EXEC: Authentic Partners with Ares Holdings to Support Ted Baker Brand in South Africa
Ares, with exclusive distribution rights for Crocs, Birkenstock, Under Armour, Vans, Hey Dude, and Teed Baker, supports partner brands through over 65 owned-retail stores, a network of over 2,500 wholesale doors and six owned e-commerce sites.
EXEC: November FW Factory Shipments Soar as Key Nike Factory Posts DD Growth
Yue Yuen’s manufacturing business, which boasts Adidas, Merrell, Asics and many others as key customers, posted a 17.0 percent increase in November, while Feng Tay, a major Nike supplier, returned to positive territory delivering 10 percent growth year-over-year.
Nordstrom to Open New Rack Store in Lubbock, TX
The 30,000-square-foot store will be located in West End Center, which includes Costco, Nike Factory Outlet, Bass Pro Shops, World Market, and Marshalls/HomeGoods, among others. Graco Real Estate Development owns and manages the West End Center in Lubbock, TX.
EXEC: Authentic Partners with Orbico Group to Manage Champion Brand in EMEA Region
Orbico has focused on and successfully operated in the Sports Style category, becoming an exclusive distributor for leading footwear brands in Central and Eastern Europe, including Converse, Dr. Martens, Merrell, and On.
EXEC: Puma Opens New Creative Hub at Global Headquarters in Germany
Studio48 is a new creative hub at its headquarters in Herzogenaurach, Germany where Puma’s designers and creatives can come together to freely develop new ideas and create concepts for new performance and Sportstyle products as well as campaigns.
OrthoLite China Named to Guangdong’s Top 500 Manufacturing Enterprises for 2024
The Guangdong Provincial Enterprise Confederation and Provincial Entrepreneurs Association in the Guangdong province of China release the Top 500 list.
Under Armour Celebrates Flagship Brand House Opening at New Baltimore HQ
Under Armour hosted a community event this past weekend to mark the official grand opening of its UA Flagship Brand House at Baltimore Peninsula.
Nike Extends NFL Deal Through 2038, Brazil Soccer for 12 Years; Adds Uruguay Soccer
After a number of key leadership appointments and a refreshed retail engagement process have garnered praise, the company is ensuring its position atop the platform for the near future by securing the Brazil National Football Confederation for an additional 12 years and extending and expanded the current NFL deal through 2038.
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