PUMA and Sagem Wireless have signed a license agreement to launch a PUMA mobile phone in the second quarter of 2010 prior to the Football World Cup 2010. The license agreement is in line with PUMA’s strategy to move into new categories that compleme
Category: Footwear
Adidas Sued Over “We Not Me” Marketing Campaign
W. Brand Bobosky, an Illinois attorney, has filed a federal trademark and copyright lawsuit against Adidas and Boston Celtics forward Kevin Garnett for using his copyrighted phrase, “We Not Me,” in a marketing campaign…
Skechers Expands into India
Skechers USA, Inc.announced that it has signed a deal with Winner Sports Pvt. Ltd. to license and distribute SKECHERS footwear and apparel in India…
Bass Pro Moving Forward with Memphis Location
Speaking to City Council members in Memphis, Bass Pro Shops said its deal to transform The Pyramid section of the city into a mixed-use facility that would include a large retail shop and a major conservation exhibit focusing on the Mississippi River is
NSSF: House Members Join Senators in Support of Traditional Ammo in Nat’l Parks
A letter signed by members of the U.S. House of Representatives' Second Amendment Task Force raising important questions about the National Park Service's intent to ban the use of traditional ammunition in parks that allow hunting has been sent
XP Events Files for Bankruptcy Protection
XP Events, which runs merchandise concessions at sports venues and special events, has filed for Chapter 11 bankruptcy protection. The Denver-based company — formally known as XP Entertainment LLP — said the filing will not affect its contract to run reta
DeLong Sportswear Assets Acquired by Daden Group
Daden Group Inc., based in Coralville, Iowa, has reached an agreement to purchase certain assets from Delong Sportswear. Daden Group will also lease DeLong’s corporate office and materials distribution center in Grinnell, Iowa. DeLong, a leading pro
Interbike and Bikes Belong Award Grants
Bikes Belong and Interbike have contributed $2,500 to the U.S Open Cycling Foundation (USOCF) for safe cycling seminars that will take place four times a day during OutDoor Demo East in Providence, Rhode Island Oct. 8-11…
Former Reebok Executive Purchases Vancouver’s Dayton Boots
Stephen Encarnacao, a former Reebok executive, has purchased controlling interest in Dayton Boots Enterprises, Inc. Encarnacao, Dayton's CEO since 2008, recognized the potential expects revenues to double in FY 2010…
ENI-JR286 Becomes Global Licensee for Nike Fitness Product
ENI-JR286, Inc., based in Redondo Beach, CA, has entered into a new exclusive long term relationship with NIKE, Inc. As per the agreement, ENI-JR286, Inc. will become the global licensee for certain Nike’s fitness and sports equipment accessories..
Nike, Inc. Overcomes Fiscal Q1 Sales Decline
Nike, Inc. saw shares rise 5.8% for the week to close at $62.02 on Friday despite a double-digit decline in fiscal first quarter revenues. The increase came as some analysts upgraded the stock after the company beat Wall Street earnings estimates on redu
Talking Growth at Thomas Weisel’s Consumer Growth Conference
At the Thomas Weisel Consumer Conference, executives began talking about ways to find growth for a change. While many cautioned that the market is not out of the woods yet and inventory and expense controls were in place, the execs appeared to agree that
Modell’s Sporting Goods Plots Strategy for “Rebirth” Initiative
In its biggest overhaul since changing its name from “Modell's Shoppers World” in the late 1980s to focus solely on sporting goods, Modell's Sporting Goods last week launched a comprehensive reinvention initiative entitled “Rebirth.”…
SGMA Moves Headquarters
The Sporting Goods Manufacturers Association (SGMA) moved its headquarters from Washington, D.C. to Silver Spring, MD…
Blacks Leisure to Shutter 89 Doors
Blacks Leisure, the U.K. outdoor chain, announced plans to close 89 stores across the group that have not “traded profitably for years”. The firm, which operates Millets, Blacks and O'Neill shops, also said it plans to lay off 50 employees at its Nor
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal