New Balance Reopens London Flagship

The flagship store reopened on April 17 “putting people, not products, at the center” of the redesigned space. To mark the reopening, New Balance will host a series of events around the 2025 TCS London Marathon.

Adidas Adizero Boston 13 Drops with Head-to-Toe Collection

Shown over the weekend, before today’s 129th Boston Marathon, the Adizero Boston 13 launched as an EQT edition as part of a wider collection of apparel and accessories. All pieces come in retro teal, white and black, “inspired by the shades and designs of vintage Adidas Equipment pieces from the brand’s archive, as seen on Boston Marathon staff uniforms worn in 1991.”

Rural King Opens New Kingsport Store

The store carries a wide range of outdoor lifestyle and work brands, including Ariat, Browning, Carhartt, Columbia, Frogg Toggs, Henry Rifles, Huk Apparel, Keen Utility, Plano, Realtree, Remington, Under Armour, and Wolverine.

Saucony Silo Collection: Footwear Meets High-End Fashion

Previewed by Saucony in January 2025 at Paris Fashion Week, the SS25 collection features five silhouettes: the Grid X Ultra S, 586i S, Gripper S, Kinvara 1 S, and the Endorphin Elite 2 S, and speaks to “today’s consumer who values both modern innovation and sophisticated styling.”

Buying Group Pioneer Don Pfau Passes Away

Throughout a long and storied life, Prau remained committed to Sports, Inc.’s success and prominence in the sporting goods industry.  The group has grown to over 600 from the original seven members, selling billions of dollars in sporting goods from coast to coast.