Ledecky, as a member of Athleta’s Power of She Collective, will participate in product wear testing across Athleta’s assortment, wear Athleta as her apparel brand outside the water and appear in key Athleta campaigns.
Category: Apparel
EXEC: PrimaLoft Takes $58 Million Impairment Charge as Operating Results Fall Short
PrimaLoft performed an interim impairment test of their goodwill as of December 31, 2023 as a result of operating results that were below forecast amounts that were used as the basis for the purchase price allocation at acquisition.
EXEC: 5.11 Tactical was the Lone 2023 Active Lifestyle Gainer at CODI
The 5.11 Tactical brand was the only active lifestyle brand in the segment to post an increase in sales for the year, due in large part to its direct-to-consumer component of the business as all other brands continued to deal with the ongoing retail de-stocking process prevalent across the U.S. retail landscape.
EXEC: Titleist Golf Ball Sales Increase Double Digits in 2023; Clubs Up in High Singles
Titleist golf balls posted healthy sales gains for the year, led by the successful Pro V1 and Pro V1x launch and continued strengthening of the golf ball supply chain, while Titleist golf clubs growth was said to be driven by new T-Series irons and expanded club fitting capabilities.
Super73 x Howler Brothers Launch Capsule Collection
Collaboration merges surf and outdoor to the e-bike industry with custom Howler Brothers x Super73-S2 apparel and accessories
Surf Expo and OR Parent Posts Net Loss for Q4 and Full Year
Emerald Holding, Inc., parent of the Outdoor Retailer and Surf Expo trade shows, reported fourth quarter 2023 revenues were $101.5 million, an increase of 8.4 percent versus the fourth quarter 2022.
BSN Sports Inks Athletic Apparel Supplier Deal with Arena Football League
The company said all 16 AFL teams will wear BSN Sports’ newly designed Victory Red Zone Elite uniforms for home and away games when the league makes returns to play in arenas nationwide this April.
Sierra Parent TJX Sitting Pretty as Most Others Deal with Market Turmoil
The parent of TJ Maxx and Marshalls said it is well-positioned to take advantage of the outstanding availability of quality, branded merchandise in the marketplace and flow fresh goods this spring. TJX had 95 Sierra stores at year-end 2023.
Urban Outfitters Hits Trifecta in Q4, Full Year as Sales, Margins and EPS All Pop
The parent to the Anthropologie, Free People, FP Movement, Urban Outfitters, and Nuuly brands reported total company net sales for fiscal Q4 increased 7.3 percent to a record $1.49 billion.
Swrve Apparel Calling It Quits After 20 Years
Founders Muriel Bartol and Matt Rolletta, who started the LA-based brand in 2005, said the move comes as the industry landscape continues to change.
Kontoor Brands Q4 Revenues Slide 8 Percent on Weak Wholesale Shipments
Revenue decreases at the parent of the Lee and Wrangler denim brands were said to be primarily driven by retailer inventory management actions in the U.S., partially offset by gains in digital wholesale, China and direct-to-consumer.
Puma Becomes New Kit Supplier of RB Leipzig
Puma signed a long-term partnership with Bundesliga football club RB Leipzig to equip all men’s, women’s and youth teams from the 2024/25 season onwards.
Kontoor Brands Appoints New Director to Board
Mary Campbell was elected to Kontoor’s Board of Directors effective immediately, increasing the size from seven to eight directors.
EXEC: Big 5 CEO Talks Efforts to Offset One-Two Punch from Weather and Economy
The Apparel category was down approximately 30 percent year-over-year in the fourth quarter. The Footwear category was down approximately 17 percent and the Hardgoods category was down approximately 11 percent for the period.
Big 5 SG Posts Q4 Loss on Sharp Decline in Same-Store Sales
For the fiscal 2024 first quarter, BGFV expects same-store sales to decrease in the low double-digit range compared to the fiscal 2023 first quarter.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal