TYR Sport announced its position as the new title sponsor of the 2018 TYR Pro Swim Series that will span six competitions throughout the year.
Category: Apparel

Adidas Originals Celebrates Chicago With Wicker Park Flagship Store Opening
Located in the heart of Chicago’s Wicker Park neighborhood, the 4,966 square foot space is designed to generate a localized, community-centric experience that pays homage to the pulse of the city’s streets.

Hibbett Announces Auburn Tigers Football Sponsorship Through 2019
Hibbett Sports announced a three-year sponsorship deal with the Auburn Tigers Football program that will run through the 2019 season, including a fully integrated partnership with the Tiger Walk.
The Buckle’s September Comps Drop
The Buckle Inc. announced that comparable store net sales, for stores open at least one year, for the 5-week period ended September 30, 2017 decreased 5.7 percent.
Under Armour Brings Back Quebec Hockey Competition
Under Armour and the Montreal Canadiens have once again teamed up to give Bantam Hockey teams the chance to play at the Bell Centre, home of the Canadiens.
Adidas Completes Divestiture Of Taylormade
Adidas announced that effective October 2 it has formally completed the previously announced divestiture of its TaylorMade, Adams Golf and Ashworth golf brands to a newly formed affiliate of KPS Capital Partners, LP.

Merry Holiday Forecasts Arrive
The NRF (National Retailer Federation) became the latest organization predicting robust sales for the holiday season. Gains are expected to be helped by low unemployment, rising stock markets and another year of double-digit online spending gains.
Craghoppers Taps Cheryl Sternberg & Associates For Texas Representation
In addition to Craghoppers, Cheryl Sternberg & Associates work with Krimson Klover, Dish & Duer and Insect Shield Specialty Accessories.
Columbia Awarded Over $3 Million in Damages In Patent Infringement Case
Columbia Sportswear said a jury in the federal district court in San Diego awarded damages to Columbia Sportswear in the amount of $3.018 million for Seirus Innovative Accessories’s alleged infringement of one of Columbia’s U.S. design patents.
Zumiez Lifts Guidance On Strong September Comps
The company’s comparable sales increased 9.3 percent for the five-week period.
KÜHL Files Suit Against L.L. Bean For Trademark Infringement
KÜHL has filed suit against L.L. Bean for the use of its trademark “The Outsider.”
Sensoria Partners With Genesis Rehab Services
Sensoria, a smart apparel startup, formed a strategic partnership with Genesis Rehab Services (GRS), a subsidiary of Genesis HealthCare and a leading provider of physical therapy, occupational therapy, speech therapy, respiratory therapy and wellness services, primarily for older adults.

Adidas Launches NHL Campaign
Adidas and the National Hockey League (NHL) unveiled a new campaign titled “What if Hockey…” Some athletes evoke emotions, some tap into imagination, some challenge the status quo, and with each opportunity to create, these athletes are changing the game.

Adidas’ Eric Liedtke Earns Germany’s CMO Of The Year
Eric Liedtke, executive board member responsible for global brands at Adidas, won Germany’s CMO of the Year 2017.

Asics To Open Largest Store In Japan
Asics will open its Asics Harajuku Flagship on October 6 in Tokyo Harajuku district.