Under Armour First-Ever Subscription Box

ArmourBox is able to provide a high level of customization by tapping into the brand’s unique AI system to help arm its human stylists with initial recommendations based off of the subscriber’s profile, purchase data from UA.com and Under Armour’s Connected Fitness customers.

Team USA Collection Available At Old Navy

Old Navy introduced a new cold-weather accessories collection designed in partnership with the United States Olympic Committee for the 2018 Olympic and Paralympic Winter Games in PyeongChang, South Korea.

Adidas Hit By Lawsuit By Rick Pitino

The suit claims Adidas has caused the legendary coach “grave damage to his public and private standing and reputation, causing him extreme embarrassment, humiliation, and emotional distress.”

HanesBrands Snaps Up Alternative Apparel

Continuing a string of tuck-in acquisitions in the activewear space, HanesBrands Inc. acquired Alternative Apparel, a marketer of apparel basics under the Alternative brand, for approximately $60 million in cash.

Asics Unveils New Identity: I Move Me

Asics America Corp. announced a new brand campaign and partnership with Grammy-nominated, DJ/producer, international entrepreneur and fitness fanatic, Steve Aoki, who serves as the face behind the “I Move Me” campaign in North America.

HanesBrands Acquires Alternative Apparel

HanesBrands Inc. said it expects third-quarter results to come in line with expectations while also announcing that it had acquired Alternative Apparel, a marketer of better apparel basics under the Alternative brand to the distributor, online, direct-to-consumer and traditional retail channels.

Rick Pitino Sues Adidas

Rick Pitino, who on Monday was fired as Louisville’s head coach amid the college recruiting scandal, has filed a lawsuit against Adidas, claiming Adidas “outrageously conspired” to bribe recruits and he had no idea Adidas was involved in the recruiting violations.