Under Armour’s Shares Crash On Slashed Outlook

Shares of Under Armour fell $3.89, or 23.7 percent, to $12.52, on Tuesday after the company significantly reduced its outlook for the year due to further erosion in its U.S. business and indicated the weakness would likely continue in 2018. Sales in the second quarter also fell short of Wall Street’s targets as sales declined for the first time since the company went public in 2005.

Adidas Signs Southern Miss

Adidas signed the University of Southern Mississippi (Southern Miss). The new eight-year apparel deal through the 2024-25 season replaces the university’s contract with Russell Athletic.

Big 5’s Earnings Drop On Firearms And Broader Retail Weakness

Big 5 Sporting Goods reported third-quarter earnings declined 26.8 percent but arrived at the high end of guidance. The retailer continues to be impacted by reduced demand for firearms and had already warned it would face challenges cycling some of the benefit from competitor store closures that occurred last year.

New Balance Unveils ‘All Roads Lead to NYC’ Campaign

New Balance unveiled its All Roads Lead to NYC campaign to mark its first year as the footwear/apparel sponsor of the TCS NYC Marathon. The campaign also includes the opening of a Run Club pop-up in the West Village, NYC VictoryPose locations installed throughout the city, and four Run Concierge spots offering runners opportunities for customization and gifts.

Wall Street Reacts: Nike 2017 Investor Day

Wall Street generally applauded Nike’s plans to ramp up its commitment to innovation and build digital connections spelled out at its Investor Day event last week, but a few were looking for greater insights into near-term trends, especially visibility into when the North America region may recover.