Columbia Sportswear appointed Mike Levi as its new sales director Europe for the Columbia and Sorel brands.
Category: Apparel
Fanatics Amplifies Program for Jersey Exchanges
Fanatics in a partnership with American Express will enable buyers of NBA jerseys to exchange their jersey if the player is traded.
NRF: Super Bowl Spending Expected to Climb
American adults are expected to spend an average $81.17 for a total of $15.3 billion as an estimated 188.5 million people watch the New England Patriots take on the Philadelphia Eagles in the Super Bowl next month, according to the annual survey released by National Retail Federation and Prosper Insights & Analytics.
WFSGI Appoints Board Members After Successful Year
The World Federation of the Sporting Goods Industry has appointed three additional members to their Board of Directors to serve for the current term lasting until 2020 at its General Assembly on the 27th of January 2018 at ISPO Munich.

Dick’s Celebrates Employee Roster of 11 Team USA Winter Olympians
Dick’s Sporting Goods, the official sporting goods retail sponsor of Team USA, announced its official roster of athletes from its Contenders program who have successfully qualified for the 2018 Olympic Winter Games.

Aisle Talk, Week of January 22
Top headlines from the active lifestyle industry you may have missed this week.

Adidas Originals Releases ‘Original is Never Finished’ Film
Adidas Originals released its latest film, “Original Is Never Finished | 2018,” featuring a wide range of its ambassadors across music, style and sport. The cast includes Dua Lipa, Miles Silvas, Playboi Carti, Lu Han, A$AP Ferg, Nick Young, Kaytranada, Florencia Galarza, Marcelo Vieira and Adrianne Ho.

The North Face to Build Public Climbing Wall in Denver
The North Face announced plans to build its first free, public climbing wall within the underserved Montbello neighborhood in northeast Denver. The project marks the first of a “series of public climbing walls” it plans to build in a partnership with The Trust for Public Land.
OBIT: Warren Miller
Warren Miller, the legendary ski filmmaker, died Wednesday night at 93.

Outdoor Retailer + Snow Show off to Strong Start
“2017 was wild. 2018 is our new beginning,” said Marisa Nicholson, show director for Outdoor Retailer Thursday morning at the annual OIA Industry Breakfast. “The beginning of a more unified industry as we welcome our friends from the snow sports industry.”
Khombu Brand Ambassador, Breezy Johnson, Makes Olympic Team
Khombu Brand Ambassador, Breezy Johnson has officially been named to the 2018 U.S. Olympic Team and will be competing for an Olympic gold medal in Pyeongchang, South Korea next month as the youngest member of the U.S. Olympic Alpine ski contingent.
SFIA Start-Up Challenge Finalists Collectively Raise Over $50 Million In Funding
The first 10 finalists have collectively raised over $52 million in funding to date, with Hookit and ShotTracker leading the pack as the 2016 and 2017 winners, respectively. Applications for 2018 are being accepted now.
Patagonia and Nike Among Unifi’s Inaugural Sustainability Award Winners
Patagonia, Nike, Adidas, Under Armour, The North Face, Hanesbrands and Polartec were among the brands recognized as part of Unifi’s inaugural REPREVE Champions of Sustainability awards.
Despite NFL’s Woes, Football Remains America’s Most Dominant Sport
Despite concerns over player safety, player protests, and declining ratings, PRRI’s annual survey of sports and society finds that football remains Americans’ favorite sport to watch. The survey also examines Americans’ attitudes towards athletics issues from youth sports to professional leagues, including participation of transgender athletes in high school sports.

Patagonia Holds National Monuments Protest
On Wednesday night, Patagonia joined with conservation organizations to project a countdown clock on the Bureau of Land Management headquarters in Lakewood, Colorado in protest of President Trump’s sell-out of national monuments to mining and drilling interests.