A4 Goes Green

The manufacturer of sportswear and team uniforms, reported that it is now making all its “most popular” apparel, and the “vast majority” of its line, with recycled polyester.

EXEC: Adidas Gets Another Yeezy Lift in Q1; Increases 2024 Guidance

Adidas now expects full-year 2024 currency-neutral revenues to increase at a mid- to high-single-digit rate in 2024, up from its previous forecast for a mid-single-digit increase. The latest Yeezy drop added revenues of around €150 million and an operating profit of around €50 million in the first quarter.