Adrienne Lofton Exits Under Armour

Adrienne Lofton, who has served as Under Armour’s SVP for global brand management since 2015, has resigned from the company, according to reports from Adweek and Advertising Age.

Beyond Product: Industry Trends, Brand Stories Take Center Stage At OR

New product releases tend to garner most of the headlines at trade shows, but at Outdoor Retailer Summer Market, SGB’s editorial team also wanted to discover what’s happening with brands beyond the latest and greatest gear and apparel. Here are some of the stories and industry trends we found and hints of what’s to come.

Aisle Talk Week of July 23

Top headlines from the active lifestyle industry you may have missed this week, including the U.S. House of Representatives approving the Personal Health Investment Today (PHIT) Act, which allows the use of pre-tax savings accounts for physical activity-related expenses.

Netflix Developing Biopic On Nike Founder Phil Knight

Netflix has picked up the rights to Knight’s best-selling memoir, “Shoe Dog.” Scott Alexander and Larry Karaszewski, who wrote “The People v. O.J. Simpson: American Crime Story,” are penning the script for the adaptation, which will be produced by Frank Marshall and Knight.

Under Armour Takes Bigger Restructuring Hit

Under Armour logged a steep second-quarter loss as the company ramped up the company’s restructuring efforts to further clean up the company’s inventories in the marketplace and reduce the company’s cost structure. The moves are designed to build a sounder foundation to support the company’s promised turnaround starting in 2019.

Under Armour See North American Rebound

Under Armour Inc. reported a steep loss in the second quarter after restructuring activities and said the company had planned to spend an additional $80 million on restructuring efforts this year. The loss before charges was in line with Wall Street’s expectations. Sales were ahead of expectations as North American sales grew for the first time in a year.