Deloitte Sees Flat Back-To-School Spending

Deloitte’s 18th Annual Back-to-School Survey finds that spending for K-12 students will remain flat at $30.9 billion this year. Parents surveyed expect to spend $570 per student in grades K-12, down just $16 year-over-year. Overall, parents will spend on essentials, trading down on brands and retailers, and spreading out purchases over time.
 

The Buckle’s June Sales Climb

The Buckle, Inc. reported that comparable store net sales increased 3.8 percent in June. Net sales grew 4.7 percent to $106.5 million from net sales of $101.7 million a year prior.

Pentland Returns Ellesse to U.S. in New Licensing Deal

The exclusive, long-term licensing partnership will see The Iconic Brand Corporation design, develop, produce, and market Ellesse apparel and accessories in the U.S. in collaboration with Ellesse’s London team. The first collection will launch in Spring 2026.

Fanatics Expands Partnership with Chelsea FC

Under the expanded partnership, Fanatics will continue to operate Chelsea’s global e-commerce operations and will obtain further design and manufacturing rights to develop new fan apparel ranges.

USTA Hires Chief Growth Officer

Mike McGoohan, former president and chief growth officer of Solo Stove, was appointed to the newly created role of chief growth officer for the United States Tennis Association (USTA). Reporting into McGoohan are Play & Competition, USTA Coaching, Marketing, Digital Strategy, Strategy & Innovation, and Industry & Sales departments.

Head/Tyrolia Winter Sports Undergoes Management Reset

Head USA, Inc. reported that Jon Rucker, president of Head and Tyrolia Winter Sports for the last 15 years, departed from the company on June 27 to pursue a new opportunity. The company’s new structure for the segment will see Andrew Couperthwait as VP of Winter Sports Product & Marketing while Rob Mignon will continue as VP of Winter Sports Sales.

Decathlon Acquires French Cycling Team

The French sporting goods chain has agreed to become the sole owner of Decathlon AG2R La Mondiale UCI World Tour, the French cycling team with UCI WorldTeam status, at the close of 2025.