Needham analysts trimmed their price target on Nike to $66 from $75 amid ongoing weakness in brand momentum and a slower-than-expected path to recovery. Needham’s Tom Nikic wrote, “NKE still faces headwinds from rationalizing over-supplied product franchises (Jordan, Dunk), brand heat still appears to be lukewarm, and they now have tariffs to contend with as well.”
Category: Apparel
Hibbett Launches Back-to-School App Tailored to Kids
Owned by parent company JD Sports, the retailer announced the launch of a new kids e-commerce site, kidshibbett.com, and an app dedicated to selling kids’ product carried by the retailer.
Brixton Names New President
Colleen O’Neill, formerly at Hybrid Apparel, was appointed president. She succeeds CEO Seth Ellison, who is retiring. Altamont Capital Partners owns Brixton, a lifestyle brand with roots in surf and skate, based in Oceanside, CA.
Report: Lululemon Laying Off 150 Support Center Jobs
The job cuts come as Lululemon on June 6 reported first-quarter earnings that topped guidance but trimmed its earnings guidance for the year as proposed tariffs threaten the company’s supply chain.
Survey: Golf Getaways and Digital Engagement Key Focus for the Average U.S. Golfer
Over half of U.S. players (approximately 23 million in total) take at least one golf trip per year, with 31 percent taking two or more trips. With an average length of 3.33 days, these trips are common to either Florida and California or to overseas destinations such as Scotland, Ireland and the Iberian Peninsula.
Association of Golf Merchandisers Creates Merchandiser of the Year Award
This individual recognition celebrates merchandisers who exemplify creativity, leadership and excellence in golf retail—professionals who consistently elevate the retail experience.Applications are due by September 5, 2025.
Varsity Spirit Launches First Pro Cheer League
Debuting in 2026 with founding teams in Atlanta, Dallas, Miami, and San Diego, the Pro Cheer League provides a platform for elite athletes ages 18 and older to train, compete and continue their cheer careers at the highest level.
Under Armour Prices Senior Notes
The company has priced the $400 million aggregate principal amount of its 7.250 percent senior notes due 2030. It will will use the proceeds to pay down debt due in 2026.
Survey: 84 Percent of U.S. Consumers Plan to Shop Amazon Prime Day in 2025
A consumer survey from RetailMeNot found that 84 percent of U.S. adults plan to participate in Prime Day this year, up from 81 percent in 2024. That number rises to 92 percent among those aged 45 to 60, while 88 percent of Millennials plan on shopping during the sales event.
VF Corp’s Debt Ratings Downgraded by Moody’s on Vans’ Turnaround Challenges
Moody’s downgraded V.F. Corp due to its need for significant continued operational initiatives to support the turnaround of its Vans business to profitable growth.
EXEC: OIA Study Finds Outdoor Stores Still Missing Emerging Casual Consumers
At a session this week at Switchback Spring being held in Nashville, Kelly Davis, director of research at the Outdoor Industry Association, highlighted new consumer research that shows the outdoor space remains fixated on “Core” consumers at the expense of reaching the more “Active” and “Casual” participants.
Perfect Moment Prelim Fiscal Q4 Results Show Small Sales Increase
Revenue for the full year declined 12 percent, reportedly due in part to one of the company’s largest wholesale customers, Matches Fashion, filing for bankruptcy. Alongside increased investment in leadership, infrastructure, and brand positioning, this had an adverse impact on operating results.
Authentic Brands Group Appoints Global Head, Marketplaces
Tim Derner, formerly of Amazon, was appointed global head of Marketplaces, effective June 2. Derner worked at Amazon for over a decade, most recently as director of Amazon Fashion and Luxury Stores.
May Retail Sales Grow 3.0 Percent Year-Over-Year; SG Sector Grows 1.8 Percent
Total sales for the March 2025 through May 2025 period were up 4.5 percent (±0.4 percent) y/y. The March 2025 to April 2025 percent change was revised from up 0.1 percent (±0.5 percent) to down 0.1 percent (±0.2 percent).
Dôen Secures Equity Investment
The company currently operates seven brick-and-mortar stores, including recent openings in Marin, CA and Nantucket, MA. Retail sales, in aggregate, are reported to have “grown 80 percent year-over-year, while comp store sales are up 46 percent, with 65 percent growth at its Bleecker Street store in New York City.”
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