The terms of the pre-arranged stalking-horse bidder deal, which was originally said to be around $5 million, actually came in at double that amount. Mountain Warehouse plans to continue operating seven stores under the Eastern Mountain Sports name.
Category: Apparel
EXEC: Top Bidders Named in Asset Auction for Salt Life, Soffe and DTG2Go Brands
Salt Life, the marine apparel brand acquired by Delta Apparel in August 2013, was expected to have the biggest ticket after Delta indicated that it planned to sell certain Salt Life brand assets, but the final bid came in over one-third higher than expected.
Tara McRae Returns to Puma as Head of NA Brand Strategy and Marketing
Following a decade of marketing leadership roles at Puma, Clarks and TB12, McRae takes on a new leadership role, spearheading Puma’s North America brand strategy and marketing.
NSGA Announces 2025 Sporting Goods Industry Hall of Fame Honorees
John Cardinal, Cardinal’s Sporting Goods; Chris Considine, Wilson Sporting Goods; and E.J. “Ned” Hamilton, Peter Glenn Ski & Sports will join 185 retailers, team dealers, manufacturers, and industry influencers who have received the NSGA award in the past since the organization founded it in 1955.
Academy Sports + Outdoors Opening Nine Stores This Fall
Academy has opened three of the new stores this year and plans to open 15-to-17 more in fiscal year 2024.
That’s a Wrap. What Was the Most Read News This Summer?
From the long Independence Day holiday weekend to the just-completed Labor Day weekend that signaled the end of another summer, SGB Media readers focused on reading about a wide variety of issues and opportunities that affected their businesses each day.
Adidas Terrex Xperior PrimaLoft Loose Fill Hooded Jacket Offers On-the-Go Versatility
“With the Xperior PrimaLoft Loose Fill Hooded Jacket, we wanted to create a product that offered premium insulation and lightweight versatility without compromising on style.” —Susanne Capell, Category Director, Adidas Terrex
Rally House Opens in Wayne, PA and Austin, TX
Rally House opened new stores in Wayne, PA and near Austin, TX offering a selection of officially licensed apparel representing local NCAA, NFL, MLB, NBA, NHL, and MLS teams, in addition to local merchandise.
Under Armour Appoints VP Commercial for EMEA
Franck Denglos brings 25 years of experience in the sports, lifestyle and fashion industries to his role at UA as vice president of commercial for EMEA. He joined the company September 1 from Adidas, where, most recently, he was the president of Adidas Italy.
SGB Media Closed for Labor Day Holiday
SGB Media will not publish the SGB Evening Newsletter on Friday, August 30, and the SGB Morning and Evening Newsletters on Monday, September 2. SGB Media will return to the office and resume newsletter publication on Tuesday, September 3.
EXEC: Lululemon to Fast-Track New Product but Cuts 2024 Guidance
Lululemon reported second quarter net revenue increased 7 percent to $2.37 billion, or increased 8 percent on a constant-currency (cc) basis. Analysts were looking for $2.41 billion. Earnings came in at $3.15 per share, above consensus estimates for $2.93 per share.
EXEC: Athleta’s Q2 Comps Decline as Expected; Expects Return to Growth in H2
In the second quarter, Athleta was expected to lap the balance of last year’s heavy discounting, and, as a result, the company planned for second quarter net sales to be down in mid-single-digits year-over-year.
Perry Ellis x Original Penguin Expand Partnership with University of Miami Athletics
The extended partnership will include a student-athlete brand ambassador program and a Community Suits program to outfit students with professional attire for success on and off campus.
Wrangler Taps Country Music’s Cody Johnson for New Line of Western Dress Shirts
Inspired by his experiences as a cowboy and performer, the collection meets Johnson’s lifestyle on the ranch and off the stage. Available through select retailers nationwide, the collection will expand in Fall 2025 to include jeans and snap shirts.
Duluth Trading Returns to Top-Line Growth in Q2 Despite Store Decline
Direct-to-consumer net sales increased by 5.6 percent to $91.7 million and Retail store net sales decreased 4.4 percent to $49.9 million, reportedly due to slower store traffic, partially offset by strong conversion rates.
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