Through a series of scenes, against the soundtrack of Queen ft. David Bowie’s Under Pressure, the newest iteration of the “You Got This” campaign films features Mahomes, Boston and Edwards offering encouragement to young athletes in pressure-packed game moments.
Category: Apparel
Outerknown Partners with Keel Labs on Next-Gen Blanket Shirt
Outerknown released a limited-edition Blanket Shirt made with Kelsun, a seaweed-based fiber from Keel Labs. This is the first commercially available garment made with the product.
EXEC: SEC Charges Terminated Foot Locker Exec with Insider Trading
Barry Siegel, the former senior director of order planning management for North America, agreed to a civil settlement after allegedly using material nonpublic information about sales and inventories to short FL shares prior to two Foot Locker earnings announcements in 2023.
Gearhead Outfitters Converts Pinnacle Location to Patagonia Concept Shop
The retailer said the store will be exclusively focused on offering an expanded line of Patagonia products, along with other premium brands such as On, Hoka, Birkenstock, Altra, Danner, and Smartwool, curated to complement Patagonia’s offerings.
EXEC: Golden Goose Gets Strong DTC Lift to Post DD Growth in First Half
DTC net revenues reached €226.8 million, accounting for 73 percent of total revenues in the first half on 18 percent year-over-year growth. Wholesale revenues were down 5 percent y/y to €74.6 million in H1, accounting for 24 percent of total net revenues in the period.
Fjällräven is Latest Brand to Launch Resale Marketplace Site
The company launched Fjällräven Pre-Loved, a peer-to-peer resale marketplace where customers across the U.S. can buy and sell second hand Fjällräven apparel, bags and gear.
Report: Premium Fitness Flourishing at Life Time and Orangetheory
Placer.ai said in a recent blog post on the growth trends at premium fitness brands like Life time and Orangetheory. The company said it dove into the data for the two premium fitness chains to better understand what’s driving their recent success.
Cutters Sports Signs NFL Wide Receiver Marvin Harrison, Jr.
Harrison, Jr. represents Cutters as a global football brand ambassador, wearing the brand’s receiver gloves with C-Tack grip during gameplaym including the performance Rev Pro and the padded Gamer.
Cultural Shift: Lululemon’s Global Wellness Report Finds Wellbeing Burnout
Lululemon’s fourth annual 2024 Global Wellbeing Report underscores a move towards a more personalized approach to well-being amid a fast-paced digital lifestyle. For market stakeholders, understanding the nuanced needs of consumers is key for success in this evolving landscape.
Perfect Moment to Open SoHo Store in October
The London-based company said the new storefront will be situated at the corner of one of SoHo’s picturesque cobblestone blocks at 42 Crosby Street. Planning is underway for the store’s opening in October.
EXEC: Analysts See Nike’s CEO Change Giving the Brand Room to Maneuver
Not since ET, the Extraterrestrial has the resurgence of someone named Elliott created the amount of excitement Nike, inc. generated on Thursday when the company named former Nike exec Elliott Hill as the next president and CEO of the largest sporting goods company in the world
Macy’s to Hire Over 31,500 Seasonal Workers for the Holiday Shopping Season
The retailer will hold four nationwide in-person hiring events at Macy’s, Bloomingdale’s, Bluemercury stores and distribution centers.
Target Names Chief Financial Officer
During his career, Jim Lee has led global teams in various business development and finance functions across North America, Europe and Asia, including as CFO for several of PepsiCo’s international regions.
EXEC: Nike Putting the Band Back Together as Elliott Hill Named CEO, Effective October 14
Nike’s Board of Directors with CEO John Donahoe announced he will retire as president and CEO from its Board of Directors effective October 13.
EXEC: OR Throws in the Towel on November Event, Will Focus on June 2025
Most in the outdoor industry expected the news from OR’s parent company today that it canceled the November show and the venerable and iconic Outdoor Retailer Winter Market is no more.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal