Iconix Completes Acquisition of Salt Life in Bankruptcy Proceedings

Brand management company Iconix International Inc., in partnership with the Hilco Consumer-Retail Group (HCR), has completed its acquisition of the Salt Life apparel brand for $38.74 million after previous owner Delta Apparel Inc. filed Chapter 11 bankruptcy in late June. All 28 of Salt Life’s stores will close following the company’s bankruptcy sale as the brand’s new ownership transitions to a wholesale and e-commerce business model.

Authentic Appoints EVP, Head of Greater China

Authentic Brands Group hired Josh Perlman as EVP, head of Greater China. He brings over 25 years of experience, previously managing director at Tristate, where he was “instrumental in signing and building brands including Jack Wolfskin, Fila, Nautica, Spyder, and Reebok.

Asics Global State of Mind Study: The Desk Break Experiment

Asics enlisted actor Brian Cox to take on the role of the world’s scariest boss to highlight the real threat to our mental health—the desk we work at every day. Asics Global Study found tour mental state starts to decline after only two hours of continuous desk-based working, but just 15 minutes of exercise can help to reverse the effects.

Puma Appoints Markus Neubrand as CFO

Neubrand replaces CFO Hubert Hinterseher, who has mutually agreed to step down, effective September 30, 2024, leaving on December 31, 2024, after successfully transitioning his duties to Neubrand.

Adidas “You Got This” Chapter Two

Through a series of scenes, against the soundtrack of Queen ft. David Bowie’s Under Pressure, the newest iteration of the “You Got This” campaign films features Mahomes, Boston and Edwards offering encouragement to young athletes in pressure-packed game moments.