Rural King Opens its First Store in Georgia

The store boasts a wide range of outdoor lifestyle and work brands, including Ariat, Browning, Carhartt, Columbia, Frogg Toggs, Henry Rifles, Huk Apparel, Keen Utility, Plano, Realtree, Remington, Under Armour, and Wolverine.

Rally House Opens Fourth Location in Houston

Rally House announced the grand opening of its latest storefront, Rally House Riverstone, marking the fourth Rally House location to launch in the Houston area this year.

EXEC: Lululemon Touts International Growth Potential

At an investor event held in Shanghai, Lululemon Athletica officials did not provide any major updates on progress in reviving North America revenues, but analysts told SGB Media that officials laid out a convincing strategy to reach its goal of having international ultimately represent half of sales, fueled predominately by China Mainland.

YogaSix Opens First Studio in Germany

The opening of the Frankfurt studio is part of YogaSix’s ongoing global expansion, which includes more openings in Germany and a debut in Japan as a result of a Master Franchise Agreement signed earlier this year. Christophe Collinet and Daniel Hoffman of LifeFit Group are leading the expansion efforts.

Astral Appoints Head of B2B Sales

As head of B2B Sales, Christian Mason will strengthen long-term relationships with key partners for Astral and optimize sales performance across all branded product.

Foot Locker Signs Multi-Year Partnership with Chicago Bulls

Ahead of the 2024/25 NBA season, Foot Locker, Inc. announced a multi-year partnership with the Chicago Bulls. “The rich legacies of Foot Locker and the Chicago Bulls—two institutions that have long been at the forefront of basketball culture—make this partnership a natural fit,” said Frank Bracken, EVP and chief commercial officer at Foot Locker.