Nike and FC Barcelona Extend Relationship Through 2013

NIKE, Inc. and Futbol Club Barcelona, popularly known as Barca, have signed a new five-year agreement for approximately $189 million (euro 150 million) plus bonuses and royalties, which extends their relationship through 2013. The agreement also includes

Langford Names VP of Sales at Nordica

Kirk Langford has been named Vice President of Sales for Nordica USA. Langford has extensive ski industry experience, most recently as the Executive Vice President of Marker USA. During his 19 year tenure at Marker, Langford was instrumental in contributi

adidas Launches MLS Marketing Campaign

adidas launched a new interactive marketing campaign titled 'MLS Mash-up' centered around the 2006 Major League Soccer (MLS) Cup playoffs. Produced by EVB, the MLS Mash-up campaign pairs each MLS playoff team with a local
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Columbia Sales Up Double-Digits; Net Down 9.3%

Columbia Sportswear Company saw net sales increase 10.8% to $454.1 million for the third quarter from $409.8 million for the same period last year. Net income for the quarter decreased 9.3%to $60.3 million from $66.5 million last year. Compared to the thi

REI Awards Stewards of the Environment

REI named Pete “Pickaxe” Fish with the Pacific Crest Trail Association; Fran Taylor with San Francisco Bicycle Coalition; Jan Prentice with Seattle Girl Scouts – Totem Council; Anna Ryan with Volunteers for Outdoor Arizona; Bill Tregoning with Winter Wild

Boa Tech Partners with FootJoy

Boa Technology added FootJoy as its newest brand partner. FootJoy's first shoe featuring the Boa Lacing System, the ReelFit, marks Boa's first venture into the golf footwear market…

Nike Taps Five to Be New VP’s…

Nike promoted several members of its organization to vice president roles last week. In the Asia Pacific region, where Nike generated double-digit sales growth in the first quarter of fiscal 2007, Nike named three new vice presidents: Willem Haitink was p

Delta Issues Earnings Warning…

Delta Apparel Inc. announced last week that it expects fiscal first quarter results will come in below previous expectations, due in large part to lower sales in its Junkfood clothing line. Delta, which is also the parent company to M.J. Soffe, now sees E

Lafuma Sees Stronger Fiscal 2006…

Lafuma reported strong top-line results for the fiscal 2006 year, which ended on September 30, 2006 with much of the company’s growth acquisition-based, but some strong results in several of its core brands. Full-year sales increased 20.1% to €243.0 milli

Life-Link and Dynafit Part Ways as Salewa Goes Direct…

Salewa is preparing to launch a U.S. subsidiary and is ending its distribution agreement with Life-Link Backcountry Travel for Dynafit alpine touring ski bindings, skis, boots, and accessories. For the 2006/07 winter season all shipping, ordering, and cu

Pacific Cycle Adds Director of Industrial Design

Pacific Cycle has hired Aaron Bethlenfalvy as Director of Industrial Design. He will work with all of Pacific Cycle’s major brands, including GT Bicycles, Schwinn, Mongoose, Kustom Kruiser and a variety of others. A former GT Bicycles employee, Bethlenf

Lands’ End to Open 100th Sears Shop-in-Shop

Lands' End has opened its 100th shop in a Sears store. The Lands' End Shops are based on a store-within-a-store concept launched in September 2005, in White Plains, N.Y. In the spring of 2006, Lands' End opened 24 additional test shops in t

SportsArt Fitness MAkes Several Management Changes

SportsArt Fitness made several promotions and changes within their sales department. Ken Carpenter has been promoted to Director of Sales; Reina Reeves has been promoted to National Sales Manager, Retail Division; James Mayberry moves from the commercial

OIWC is Looking for Pioneering Woman Award Nominees

The Outdoor Industries Women’s Coalition is accepting nominations for the Pioneering Woman Award. This award honors women in the industry who have furthered the vision of the OIWC by demonstrating an outstanding commitment to mentoring female colleagues..