Walls Brands has hired active lifestyle agency Backbone Media to manage its communications strategy and public relations outreach for its workwear and hunting apparel brands Walls Outdoor Goods, Big Smith, 10X, Liberty and Duxbak brands…
Category: Apparel
Report: Adidas Displaces Nike at University of Miami Hurricanes
Adidas has displaced Nike as the apparel and merchandise licensee and uniform provider for the Miami Hurricanes, according to two South Florida newspapers. Citing anonymous sources, the Sun-Sentinel and Palm Beach Post reported Monday that the University
Under Armour Launches UA Record
Under Armour unveiled UA Record, the latest addition to its comprehensive health and fitness network, at the Consumer Electronics Show in Las Vegas. Members can invite up to 20 friends within their network to compete in customized health and fitness chall
Dunham’s Signs Lease for Store in Massillon, OH
Dunham's Sports has signed a 50,500 square foot lease at Massillon Commons in Massillon, OH, according to Retail Properties of America, Inc…
MassBike Names Executive Director
The Massachusetts Bicycle Coalition (MassBike) board of directors has named Richard Fries to serve as its new executive director after…
OIA Names Keynote Speakers for Sustainability Conference
Marc Dorfman of Biomimicry 3.8 will kick-off the third Outdoor Industry Association (OIA) Sustainability Insights Conference scheduled to take place on Tuesday, Jan. 20, just prior to the start of Outdoor Retailer Winter Market 2015. The one-day conferenc
Craft Sportswear North America Names Schenker CEO
Craft Sportswear North America has named Eric Schenker as its new chief executive officer…
Reports: Acushnet Exploring IPO for 2016
Acushnet, the parent of Titleist and Footjoy, has hired Solebury Capital to advise on a potential IPO, according to Reuters. The offering isn't expected to happen until 2016…
HPIL Partners with Fudokan Shotokan Karate-Do Federation
HPIL Holding entered into a license agreement with World Traditional Fudokan Shotokan Karate-Do Federation, a worldwide karate federation based in Switzerland…
Under Armour Parnters with HTC to Build Out Fitness Ecosystem
Under Armour Inc. announced a strategic partnership with HTC Tuesday that calls for the maker of smart phones to design a series of products that work seamlessly with UA Record, a web site and app collection it launched at CES that will expand the Under A
Upbeat Outlook for 2015: Execs Speak Out
With the economy improving and a health & wellness trend providing a boost for most categories, 2014 appeared to have turned out to be a solid to strong campaign for most companies in the sporting goods industry. What's up for 2015? Sports Executive
Mike’s Bikes Secures Financing for Expansion
Mike’s Bikes has secured a multi-million-dollar credit facility to open more locations from Business Capital. The dealer, which already operates from 11 locations in California, claims to be the largest independently owned bike dealers on the West C
Garmin Launches New Smart Watch at CES
Garmin debuted a new smart watch at the CES Show Monday that will compete more directly with the Apple Watch…
Under Armour Hires PR Firm to Target Outdoor and Action Sports
Under Armour, Inc. is partnering with Charleston, SC-based public relations firm Groundswell PR to represent its Outdoor Performance Division products. The global athletic performance gear company has appointed Groundswell to oversee its editorial and med
Outdoor Execs Foresee Continued Growth and Adjustment in 2015
Outdoor industry leaders exhibited some of the greatest optimism in years when asked about their outlook for 2015, even as they acknowledged little progress in heading off several existential threats…
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