The Foot Locker Foundation launched its 2015-2016 Foot Locker Scholar Athletes Program. The program, now in its fifth consecutive year, awards $20,000 college scholarships to outstanding student athletes who demonstrate exceptional academic ability and st
Category: Apparel
Bauer Hockey Opens Innovation Center in Quebec
Bauer Hockey, Inc. officially opened its new Innovation Center in Blainville, Quebec, as the facility recently hosted approximately 350 of the company’s top global retail partners for the annual BauerWorld event. The new 100,000-square-foot facilit
Total Hockey to Release New Commercial Spots for NHL Season
Total Hockey, Inc. will debut three TV commercials for the upcoming 2015-16 hockey season, set to air during the week of Oct. 5, the first week of the NHL season…
Strava Launches Interactive Data Platform
Strava launched a new interactive data platform, Strava Insights, which highlights new running and cycling data from the world’s 12 most active cities…
US Apparel Imports Rise 13.5 Percent in August
Apparel imports to the United States increased 13.5 percent in August and are now running 7.0 percent ahead of year ago levels for the year-to-date period ended Aug. 31, according to the U.S. Department of Commerce…
Gander Mountain to Open in Monroeville, PA
Gander Mountain plans to open a store in Gander Mountain in Monroeville in western Pennsylvania in spring 2016…
Nike Donates $200,000 to Special Olympics Oregon
Nike presented a check for $200,000 to Special Olympics Oregon to support Unified Sports, which provides extracurricular sports opportunities for children, youth and adults in over 30 Oregon communities…
EOG Says First Consumer Campaign Reached Millions
The European Outdoor Group (EOG) estimates #itsgreatoutthere – its first consumer facing campaign – reached more than seven million people; a number that could more than double once impressions made by supporting outdoor brands and retailers are tallied.
Colorado’s OREC Appoints Advisory Group
Colorado’s new Office of Outdoor Recreation Industry (OREC) named more than 20 people to its first advisory council Monday, including the owners of several companies…
Pacific Sunwear Appoints SVP of Women’s
Pacific Sunwear promoted Brieane Breuer to the position of senior vice president, women's merchandising and design…
Howler Brothers Partners with White Cloud Communication
Coastal adventure lifestyle clothier Howler Brothers named Sun Valley, ID-based White Cloud Communication to manage its public relations and communication strategy.
Eddie Bauer Adds Two Top Explorers to Athlete Team
Eddie Bauer has added adventurers and expedition photographers Cory Richards and Ben Ditto to its guide and athlete team….
OIA Says Intense Lobbying Needed to Save LWCF
The Land and Water Conservation Fund (LWCF) – the single largest source of funding for parks, trails and other public recreational infrastructure in the United States – ceased to exist Sept. 26 after Congress failed to reauthorize it for the first time si
Golf Rounds Improve in July
Golf rounds played were up 1.6 percent in August 2015 versus August 2014, according to Golf Datatech. The biggest regional gains came in East North Central, climbing 7.3 percent, followed by Mid Atlantic, 2.8 percent…
Newton Running Appoints Joe O’Neil as New CEO
Newton Running has hired athletic footwear industry veteran Joe O’Neil as its new CEO. O’Neil most recently was senior vice president of Quiksilver Inc.-owned footwear brand DC Shoes. He replaces Newton co-founder Jerry Lee as CEO, who will re
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal