The Red Bull Formula One team entered into a multi-year partnership with the UK sportswear brand Castore. The agreement begins with the start of the 2023 season. Castore will supply the racing team with apparel, including sportswear.
The Manchester-based company also secured branding on Red Bull apparel and the race suits of drivers Max Verstappen and Sergio Pérez. Castore will also take on Red Bull’s licensed merchandise program, providing customers access to products worldwide on the company’s online store and through trackside retail.
“We are thrilled to be partnering with Oracle Red Bull Racing, one of the most iconic F1 teams of modern times,” said Tom Beahon, co-founder, Castore. “The partnership further strengthens Castore’s presence in Formula One, and we are thrilled to continue this journey with the Oracle Red Bull Racing team and their hugely passionate fanbase.”
Christian Horner, Red Bull’s team principal and chief executive, added, “Our team members have to be equipped to perform no matter what they encounter and sportswear optimized for functionality and comfort is a crucial component in achieving the level needed to win. “Consequently, I’m excited that we are partnering with Castore as their expertise in sports science, materials and engineering will help us to meet that goal. I’m also really pleased that we’ll be able to bring that level of performance to fans.”
In April, Castore expanded its tie with McLaren to include its Indy Car team, adding to partnerships with Silverstone Circuit and Le Mans.