Cascade Designs has hired Tim Davis as director of government sales for the companys military affairs division. In his new role, Davis will be responsible for maximizing the sales of new and existing products to military and homeland security markets, and will support the divisions overall objective of becoming the lead systems integrator for all components of the next generation of man-portable sustainment gear for the individual warfighter. Davis also plans to grow sales by driving Cascade Designs expertise with proven backcountry gear toward the development of new products designed for government use.
“The number of innovative products that will be announced at the upcoming Outdoor Retailer clearly demonstrates that Cascade Designs is positioned to grow military sales exponentially in the years ahead,” said Davis. “My objective as director of government sales is to expand awareness and increase demand for these and other Cascade Designs products with similar applications.” For example, military sales of the MSR® MIOX® Purifier represent approximately 50% of the products total sales to date.
Prior to joining Cascade Designs, Davis was director of government sales at Outdoor Research, where he established the government sales department and increased sales by 40% over his tenure with the company. He has strong military relationships that will contribute to his success at Cascade Designs, including with the U.S. Marine Corps Personal Equipment Acquisition and Development Team, the U.S. Army Soldier Systems Teams, and the Navy S.E.A.L. product development community. He is also a veteran of the U.S. Army, having held staff and command positions in Airborne, Special Forces, Armored Cavalry and Signal Corps Units.
