Cascade Designs, the parent company of MSR, Therm-a-Rest, Platypus, SealLine, and PackTowl, hired Jaime Buyagawan as national sales manager overseeing its U.S. Outdoor Specialty channel. He is also responsible for developing and executing short and long-term strategies working closely with Cascade Designs sales agencies to drive sales, develop and implement marketing and merchandising plans in the U.S.
“We are thrilled to welcome Jaime Buyagawan to our team,” said Cascade Designs President Paul Connolly. “His knowledge of the outdoor industry and sales experience, through physical retail and sales management, will be an incredible asset to the team and will help us continue growing and developing our brands.”
Buyagawan brings 29 years of experience across different positions within the outdoor industry to the role. He began his career on the sales floor at REI and has since worked in sales leadership positions for The Sherpa Group Two, CamelBak and Sea to Summit. In his most recent role as senior sales manager, Western region, at Sea to Summit, he monitored and analyzed sales performance metrics, developed strategic account level business plans and drove sales growth and profitability.
Photo courtesy Cascade Designs/Jaime Buyagawan