Cascade Designs announced it will continue its partnership with Big City Mountaineers (BCM).
After working together on the Making Camp For Everyone Campaign, which exceeded Therm-a-Rest’s donation goal by 75 percent and raised $3,500, Therm-a-Rest extended the partnership with BCM into 2021.
“With this partnership and the support of our customers, together we were able to increase access to transformative outdoor experiences for young people from disinvested communities across America, said Erik Flink, VP marketing & e-commerce, Cascade Designs. “We saw so much success with Making Camp for Everyone that it’s really evolved into a long-term partnership for the Therm-a-Rest brand,rather than just a one-time campaign.”
Through annual monetary support, gear donations and signal-boosting for BCM, Therm-a-Rest wants to make camping available for everyone by investing in outdoor access for students from disinvested communities year-round.
“The work of making the outdoors an equitable, accessible, inviting space for all is only possible through strong partnerships and widespread support,” said Megan Aranow, director of strategic partnerships, Big City Mountaineers. “Because of the ongoing support from partners like Therm-a-Rest we’re able to break down barriers and create opportunities for the next generation of hikers and campers. The ‘Making Camp for Everyone’ campaign is such a great example of two organizations coming together to amplify that critical message.”
