Carve Designs, makers of women's technical water sport and surf inspired apparel, has hired Linda Morton & Co. and The Horton Company to expand U.S. sales. Linda Morton & Co. will lead Carve Designs sales in the Pacific Northwest while The Horton Company will drive sales in Texas and the surrounding states.
These two teams are in addition to Megan Kress of Northstar Sales and Marketing who joined Carve this fall covering both the Western and Eastern Great Lakes. With 8 sales agencies now on board, Carve Designs will further expand their distribution from their current base of over 200 specialty, catalog and Internet dealers across the US, Canada and the UK.
Linda Morton & Co., based in Seattle, Washington, is an agency focused on women's specific brands such as Isis and Haiku. Linda and her team come to Carve Designs with more than 20 years experience in the outdoor industry. “We are ecstatic to announce the addition of Carve Designs to our line up,” said Linda Morton. “Carve has everything we look for in a brand starting with stellar product.”
Headquartered in New Braunfels, Texas, Jerry and Lois Horton are also outdoor sales veterans. Along with Carve Designs, they represent GSI Outdoor, Chaco, Bridgedale Socks, McNett and Snow Peak. “We picked Carve Designs because we were looking for a unique, focused, lifestyle line that was all about selling fun stuff,” said Lois Horton. The Hortons will continue to develop existing dealer relationships while building the Carve Designs brand in a territory rich in outdoor activities and culture.
