BodyArmour released its first national campaign“Made For More” featuring its brand partner and seven-time Grammy Award-winner Carrie Underwood.
As BodyArmour’s first lifestyle equity partner, Underwood is continuing her involvement with the brand and stars solo in its “Made For More,” video which recognizes relentless drive to succeed and positions its BodyArmour drink as the ultimate all-day hydration partner with its alkaline pH 9+ and proprietary electrolyte formula.
“Staying healthy and focusing on my wellness is something that I’m very passionate about. After years of figuring out what works best for me and my health, I’ve realized that hydration gives me more energy to do everything I am asking my body to do,” said Carrie Underwood. “Whether I’m performing, working out or just getting through my busy day, BodyArmour SportWater helps me make it all happen. It has an alkaline pH 9+ and proprietary electrolyte formula that makes it the perfect choice to keep me hydrated all day long, so I can do more, give more and be more.”
To view the trailer, go here.
Photo courtesy BodyArmour
