Carbitex announced the hiring of Erika Canfield as VP, global marketing and Clark Morgan as director of global footwear business development.
Canfield has an extensive background in the outdoor industry following executive marketing roles at Outdoor Research and as creative director for PMI Worldwide overseeing the Stanley and Aladdin brands. During her time at both companies, Canfield achieved industry-leading metric performance and strategic growth through the programs and partnerships she created and executed. She brings deep experience in brand development and management, new market strategy & launch, creative direction, brand and product marketing to her new role as VP, global marketing
Morgan spent the previous eight years at BOA Technology Inc. where he drove prototyping and innovation of the BOA Fit System across the company’s portfolio and is named as an inventor on multiple patents with the brand. Due to his successes, Morgan was tapped to spearhead BOA’s launch into the running category where he established partnerships with global brand partners and facilitated new product developments. He brings a focus on new account cultivation, advanced product integration and strategic business development in his new role.
Morgan and Canfield join an executive team led by Ron Boninger, CEO, and Junus Khan, founder and chairman, who have each been committed to sustainable growth built on Carbitex’s CX6, AFX and DFX product platforms, solid operations and advanced engineering capabilities since the company’s inception in 2012. The team also includes Dave Lajeunesse, VP of operations and Tom DeShiell, principal engineer.
Photo courtesy Carbitex