Caracal USA has named Bill Silver, a firearms industry sales veteran, as vice president of sales for the American market.
Silver worked for ten years in distribution and was the vice president of sales for three firearms brands, including over a decade at SIG Sauer as vice president of sales.
“Over the years, Bill has built a solid reputation within the shooting sports market as a tireless sales executive with deep knowledge of our distribution chain and strong working relationship with distributors, box stores and dealers,” Jeffrey Spalding, president and CEO of Caracal USA, said. “Bill will drive our commercial programs and expand the brand nationwide.”
