Capezio, a leading manufacturer of dance apparel and footwear, signed Maddie Ziegler as its new brand ambassador.
The young star joins a long and illustrious list of dance royalty who have been a part of the Capezio brand for over a century. Ziegler will represent Capezio across all media, star in the brand's ad campaigns and appear at events, competitions, and workshops.
“It's rare to find a young dancer with that kind of talent and such a broad appeal, we're lucky to have her.” said Anthony Giacoio Jr, Co-CEO of Capezio.
With an extensive and diverse fan base, Maddie, who came to fame as the break-out star of Lifetime's Dance Mom's and Sia's music video trilogy, speaks to a new generation of dancers and dance-aficionados. It was her talent, commitment to the craft coupled with her style and broad appeal that captured the attention of Capezio.
“I've been wearing Capezio since I started dancing and I'm proud to represent a company that has this history with some of the greatest dancers in the world. As a dancer, I practically live in leotards and Capezio makes amazing clothes and shoes that make me feel strong and comfortable,” said Ziegler
