Canadian Tire Corp. announced a $50 million commitment over five years to Jumpstart Charities, in order to give Canadian kids with disabilities greater access to sport and play.
In Calgary, Canadian Tire partnered with Jumpstart Charities with Hayley Wickenheiser, Michelle Salt, Alister McQueen, Kaillie Humphries and Duncan Fulton.
Jumpstart’s ‘Play Finds a Way’ Movement includes funding for accessible playgrounds, infrastructure and programming to provide access to play and sport for children with disabilities. This includes funding to build world-class, fully accessible “destination” playgrounds in every province and territory. Funding will also be committed to retrofitting existing community centres, parks and arenas in communities from coast-to-coast to help remove physical barriers that prevent children with disabilities from participating in sport.
Canadian Tire Jumpstart Charities also announced its first major program as part of this new initiative which involves a significant expansion of the Parasport Jumpstart Fund in partnership with the Canadian Paralympic Committee (CPC). The Parasport Jumpstart Fund will receive $5 million over the next five years to provide kids with physical disabilities an opportunity to participate in adapted and integrated sports and recreation programs, by assisting with the costs of program registration, equipment and transportation.
This new initiative expands upon CTC’s ongoing commitment to Jumpstart Charities to help Canadian children overcome financial barriers to sport and play. Since 2005, Canadian Tire Jumpstart Charities has helped change the lives of more than 1.4 million financially disadvantaged kids across Canada. With this impressive legacy, Canadian Tire Jumpstart Charities will disburse a further $100 million over the next five years to continue to help financially disadvantaged kids overcome economic barriers to play.
“Canadian Tire has been part of the fabric of Canada for 95 years and our involvement in sport and community goes back decades. ‘Play Finds a Way’ is our renewed commitment to getting every kid in the game and a promise to help shape our nation’s future through inclusiveness,” said Stephen Wetmore, president and CEO, Canadian Tire Corporation. “With this significant contribution to Jumpstart, we are strengthening our efforts to remove even more barriers and making play more accessible for all kids in communities across Canada.”
“For over 10 years we have broken down financial barriers that have prevented kids from participating in sport and recreation,” said Martha Billes, chairman emeritus, Canadian Tire Jumpstart Charities. “With this commitment, we can break down even more barriers by expanding our mandate to meet the needs of kids with disabilities. We’re proud to bring this project to life and we thank our many partners who have helped make this initiative possible.”
“Jumpstart’s expanded mandate will get Canada even closer to making all the places we play accessible for people with disabilities,” said Rick Hansen, founder and CEO, Rick Hansen Foundation. “Ensuring universal access is a priority for all Canadians and with the support of Canadian Tire Corporation, we can work together to create an inclusive country where kids with disabilities have the opportunity to live and play to their full potential.”
“Jumpstart’s commitment to accessibility is an exemplary initiative and a game-changer in eliminating barriers for kids with disabilities from participating in sport,” said Kent Hehr, Minister of Sport and Persons with Disabilities. “Sport and physical activity help maintain the health of Canadians, strengthen our communities, and contribute to our overall quality of life.”
Beyond its flagship chain, Canadian Tire owns Mark’s, a retailer of casual and industrial wear, and FGL Sports (Sport Chek, Hockey Experts, Sports Experts, National Sports, Intersport and Pro Hockey Life and Atmosphere).
