Canada Goose plans to open its first two standalone stores in fall 2016. The flagship stores are set to open in Yorkdale Shopping Centre in Toronto, and on Wooster Street in the heart of SoHo, New York City.
The openings follow the company’s successful e-commerce launch.
Canadian Tire said the stores “will capture the spirit of Canada Goose, weaving together its arctic heritage with modern innovation in an experiential environment. Spanning more than 4,000 square feet, each store will be an invitation to explore the company’s rich heritage and unique culture through the curated exhibition of vintage designs such as the Snow Mantra first worn by industrial workers facing punishing wind and cold, as well as innovative new styles including its award-winning HyBridge Lite collection.”
“Opening our own stores is something I’ve always dreamed of. It’s an exciting new chapter in our evolution from a small outerwear manufacturer nearly 60 years ago, to the only truly global, Canadian luxury apparel retailer,” said Dani Reiss, President & CEO, Canada Goose. “There’s no other brand like Canada Goose and that’s something people will feel as soon as they step into our stores. This is our opportunity to bring more of Canada – and Canada Goose – to the world.”
To deliver “unparalleled service,” employees will become “not only product experts, but true brand ambassadors. An experiential program will enable employees to engage in all aspects of the brand, including tours at one of four Canada Goose factories to see the company’s craftsmanship in action, a first-hand look at how Canada Goose works with Polar Bears International in Churchill, Manitoba, an opportunity to be part of an Arctic community at a Canada Goose Resource Centre program event, and more.
Each store will offer a full assortment of every seasonal collection with the largest variety of colors and sizes anywhere in the world. Building on the success of past projects with Drake’s OVO, wings + horns, and Levi’s, the stores will also introduce special collaborations and in-store exclusives throughout the year, and will present select vintage pieces from the company’s six-decade archives.
“Amazing product, inspiring people, and unique experience will be the fabric of every Canada Goose store,” Reiss said.
The new flagship stores mark an historic moment for Canada Goose, which has experienced explosive growth over the last decade. In the last five years alone, revenues have increased by more than 450 percent.
Photo courtesy Canada Goose