Canada Goose appointed Carrie Baker as president, North America and Kara MacKillop as chief of staff and EVP People & Culture, reporting to Dani Reiss, President and CEO.

Since joining the company in 2012, Baker has proven to be a strategist with an entrepreneurial spirit and a passion for solving key business issues. She has helped guide Canada Goose through a period of exponential growth, during which the Company has transformed into a globally recognized brand. Most recently she served as EVP, Chief of Staff and Chief Communications Officer. In this newly created role, Carrie will oversee North American marketing and commercial operations responsible for the brand’s growth, demand and customer engagement in the region.

MacKillop joined the company in 2014 as VP Human Resources. The Company said in a release that Kara has “served as a leader with a passion for driving employee engagement and the unique culture that defines Canada Goose.” She will continue to be responsible for People & Culture and in her new role as Chief of Staff, will assume strategic projects for the CEO, Corporate Citizenship and serve as the liaison to the Board of Directors.

“I am thrilled to appoint Carrie to the role of President of our North American business and name Kara as Chief of Staff,” said Dani Reiss, president and CEO, Canada Goose. “Carrie has proven herself to be an exceptional leader, authentic storyteller and a trusted advisor on matters across all areas of the business. Kara’s strategic thought-leadership and talent for developing great teams has proven invaluable to the growth of our business. I look forward to all they will accomplish in their new roles.”

In addition to helping steer the Company through its successful IPO, Carrie led the development and recent launch of the brands’ Sustainable Impact Strategy and its Corporate Citizenship initiatives including the Canada Goose Resource Centres Program and Project Atigi, social entrepreneurship created to celebrate Inuit craftsmanship.

Kara has led the company’s People & Culture through a period of expansion, overseeing the hiring and training of more than 4,000 employees globally including key executive and board hires across 20 stores, eight manufacturing facilities and global corporate offices.

Photo courtesy Canada Goose