Camping World Holdings, Inc. announced a partnership with Authentic Brands Group (ABG) to launch a line of towable and motorized RVs under the Eddie Bauer name, as well as expand Eddie Bauer assortments across its store base and online.
The Eddie Bauer Edition RV line will be exclusive in the U.S.
“Eddie Bauer has been a leader in outdoor gear and apparel for over a century and we’re excited about the launch of the new towable and motorized lines under such a strong brand,” said Marcus Lemonis, CEO and Chairman of Camping World. “The Eddie Bauer brand is synonymous with inspiring, empowering and enabling people to live their adventure and we believe this new line will upgrade the outdoor experience for the next generation of RVers.”
In addition, Camping World has secured the rights to market a variety of Eddie Bauer branded items via its retail stores and websites. Product assortment includes outdoor gear, apparel and outerwear, camping accessories, outdoor furniture, bedding, and pet accessories.
Richard Goldberg, EVP, business development at Authentic Brands Group, owner of the Eddie Bauer brand, said, “Introducing Eddie Bauer RVs as a new category under Eddie Bauer, in partnership with an established ABG partner, delivers on our core strategy while reinforcing the brand’s mission of making the outdoors accessible to all.”
