Camping World Holdings Inc. on Wednesday announced that Marcus Lemonis, the company’s chairman and CEO, plans to provide financial assistance to employees who are experiencing personal and financial difficulties as the result of the coronavirus pandemic.

Lemonis intends to sell up to 500,000 shares of Class A common stock that he beneficially owns at a future date in accordance with applicable securities laws and contribute the proceeds to fund specific employee relief, which is in addition to the assistance the company is providing.

Lemonis made the decision in 2016 to not take any form of compensation in his role as Chairman and CEO of CWH.

“Camping World is the most important part of my life and the Camping World team, many of which have been with the company for years are the reason why,” he said. “The associates are what make this Company what it is and while they are not asking for a handout, I will do everything I can to protect their personal and financial well-being. They have always taken care of the customer, taken care of each other and taken care of me. We are in unprecedented times and we are all making sacrifices, but it is important for us all to do more and I’m reaching into my pocket to protect the team.”

Photo courtesy Marcus Lemonis/Camping World