Boarding for Breast Cancer and the Outdoor Industry Association's Youth Outreach Program both received
individual donations from CamelBak this tradeshow season. A total of $11,000 was raised for the non-profits from sales of the new CamelBak Bottle during SIA.06 and OR Winter Market.
“This was a great opportunity for CamelBak to help out two wonderful
organizations,” said Mac Tillman, VP of Marketing at CamelBak. “We decided
to launch the new Bottle at the shows and donate every penny from the $10.00
sales price to each foundation.”
Boarding for Breast Cancer received all proceeds from 400 bottles sold at
the SIA show, for a total of $4000.00. OIA's Outdoor Outreach Program
received $7,000.00 from the 700 bottles sold at OR.
Boarding For Breast Cancer (B4BC) is a non-profit, youth-focused education,
awareness, and fundraising foundation. Their mission is to increase
awareness about breast cancer, the importance of early detection and the
value of a healthy lifestyle. Check them out at www.b4bc.org
The Outdoor Industry Association has spearheaded an initiative to motivate
youth across America to get moving. The growing concern among outdoor
businesses and enthusiasts over youth inactivity and obesity has made this
initiative a top priority for the outdoor industry.