Calvin Klein, Inc. has named Raf Simons as chief creative officer of the brand. Simons will lead the global creative strategy of the Calvin Klein brand and oversee all aspects of design, global marketing and communications and visual creative services. His first collections are slated for fall 2017.

The appointment of Simons as chief creative officer marks the implementation of Calvin Klein’s new global creative strategy, announced in April 2016, to unify all Calvin Klein brands under one creative vision.

“The arrival of Raf Simons as Chief Creative Officer signifies a momentous new chapter for Calvin Klein,” said Steve Shiffman, CEO of Calvin Klein, Inc. The company also hired Pieter Mulier as creative director, reporting directly to Simons.