A jury awarded $2.2 million to Callaway Golf in a suit against Dunlop Slazenger over an allegedly false advertisement claiming that Dunlop golf balls went farther. The award was split into two parts, $1.1 million for lost sales and $1.1 million for the costs of future advertising to correct consumers impressions of Callaways own long-range balls.
U.S. District Judge Kent A. Jordan felt this was overly punitive, and cut the award in half, stating that the corrective advertising award would amount to “unfairly doubling” the damages already awarded to Callaway.
